While you have access, no doubt, to a wealth of advice and knowledge, I humbly suggest that you fully exploit the expertise of your arts community and the power of cultural diplomacy.
Cultural diplomacy has avid supporters partly because this facet of public diplomacy usually is not controversial and has a high feel-good quotient. Sending an orchestra to China has value because each such venture opens doors and minds.
What is public diplomacy? The term, coined in the mid-1960s covers programs ranging from the Fulbright educational exchange to information about US foreign policy directed to overseas audiences.