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Just How Sexist Were This Year's Super Bowl Ads?

The Huffington Post | Nina Bahadur | Posted 02.03.2014 | Women

Watching the Super Bowl is just as much about the ads as it is about football. And given that the outcome of last night's game was pretty clear from h...

WATCH: Axe Thinks Body Spray, Sex Key To World Peace

Posted 02.03.2014 | Sports

Body spray is the key to world peace? Fragrance and personal hygiene maker Axe has made a name for itself with an advertising strategy that could b...

Finally, An Axe Commercial We Can All Get Behind

Posted 01.23.2014 | Business

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Are Our Standards Going Down the Drain?

Rachel Braun Scherl | Posted 11.26.2013 | Media
Rachel Braun Scherl

I have to hand it to Clorox. The company did get more people talking about drain cleaning with renewed vigor. Journalists are writing about drain cleaner. I imagine more people actually bought drain cleaner since the launch of the commercials.

Axe Commercial Suggests Women's Hotness Is A Danger To Men

The Huffington Post | Julie Zeilinger | Posted 08.02.2013 | Women

Time and time again, Axe has told the masses that their body spray makes men more attractive to women -- who they present as brainless (sometimes head...

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

Sourcing Self-Confidence From Deodorant

Ben Berkon | Posted 11.26.2012 | Business
Ben Berkon

At its core, the "Susan Glenn" Axe campaign is hardly presenting a new revelation or message in the wide world of advertising. However, the key difference is that "Susan Glenn" delves into the until-now-untapped psyche of the average teenager. And boy, is this powerful stuff.

WATCH: Axe Tells Men The Secret To Pleasing Women

Emma Gray | Posted 05.21.2012 | Women
Emma Gray

What would wayward men do without a deodorant brand that dispenses dating advice? This week Axe's latest ad campaign helpfully reveals the secret to relationship bliss: oddly-named shower gel.

WATCH: Axe Markets To Women... With Sex, Of Course

The Huffington Post | Ellie Krupnick | Posted 01.09.2012 | Style

Axe specializes in racy, often offensive ads. Occasionally the men's grooming brand manages to offend Christians, but more often than not it offends w...

WATCH: The Anti-Christian Deodorant Ad?

The Huffington Post | Jessica Misener | Posted 12.28.2011 | Style

UPDATE: Axe South Africa has started a campaign on their Facebook page to get the ad back on TV. South Africa has banned an angel-themed Axe deodor...

Music Unites Expands Efforts in 2011 With Nationwide Instrument Drive

Michelle Edgar | Posted 05.25.2011 | Education
Michelle Edgar

In less than two years, Music Unites has grown exponentially and expanded a number of its programs. The New York-based non-profit has grown from an id...

Where's My Time Traveling Delorean?

Brandon Mendelson | Posted 05.25.2011 | Comedy
Brandon Mendelson

Are you going to win a Magic tournament with bad cards? It's not likely, but it's also not impossible. Is it likely that I'll sleep with Halle Berry? No. But is it impossible? No.

240-Year-Old Elm Tree Gets The Axe

AP | DAVID SHARP | Posted 05.25.2011 | Green

YARMOUTH, Maine — The massive elm tree that shaded the corner of East Main Street and Yankee Drive was sick. Like so many others in so many of Ameri...