Behavioral Targeting

A "Personal" Invitation from Newt Gingrich

Jarvis Coffin | Posted 11.11.2009 | Media


Jarvis Coffin

A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.

Ad Agencies Should Pay Attention to Potential Opt-In Legislation in Washington

Jarvis Coffin | Posted 08.22.2009 | Media


Jarvis Coffin

Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?

Deeply Superficial

B. Jeffrey Madoff | Posted 05.23.2009 | Media


B. Jeffrey Madoff

The internet is like an amusement park: There are rides that get lots of attention then fade in popularity as something newer and faster shows up. The newest attraction on the fairground is Twitter.

Kroger Uses Shopper Data To Target Coupons

AP | DAN SEWELL | Posted 02.06.2009 | Business


CINCINNATI — Lisa Williams has never liked sorting through coupons, and she no longer has to at Kroger Co. grocery stores. Every few weeks, cou...

War Against the Web

Randall Rothenberg | Posted 04.29.2008 | Business


Randall Rothenberg

Perhaps the scariest term in business today is "behavioral targeting." It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet.