Big media tries to ease its headaches through big lawsuits, but that strategy has backfired. A couple of suits, against Sony's Betamax and Cablevision's network DVR, resulted in landmark decisions against media companies and in favor of viewers.
Does this sound familiar? Of course it does. It's the identical argument, even to the word, that the networks have been making for years. Watch what we want you to watch or we'll be destroyed.
With their proprietary software for Kindle readers only, Amazon has adapted a "we-win, you-lose," VHS vs. Betamax business model.