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Big Data

Prevention Is Key to Building Resilient Cities

Shalini Vajjhala | Posted 10.23.2014 | Green
Shalini Vajjhala

Though California was a model in building for earthquake preparedness, American cities are largely not prepared to take on other severe forms of weather. Focusing on prevention when building city infrastructure could save enormous sums of money, time and even lives the next time a devastating storm hits.

In Marketing: 1 + 1 Does Not Equal 2

Scott MacFarland | Posted 10.21.2014 | Business
Scott MacFarland

You want those creative folks with innovation flowing through their veins in your company. If you want math and science in all your marketing campaigns and department, you're in the wrong business.

Time to Break the Logjam on ECPA Reform

Victoria Espinel | Posted 10.21.2014 | Technology
Victoria Espinel

Email, photos and documents we store electronically are not any less important to our personal and professional lives than the ones we keep on paper. Yet they are still held to different standards: Authorities need a warrant to search a file cabinet, but not your hard drive or email.

How To Be Happier At Work

Heather Franzese | Posted 10.21.2014 | Impact
Heather Franzese

We also found that simply having a chance to give feedback boosts happiness on the job. Workers appreciate having an anonymous channel, through their mobile phone, to report on sensitive issues like their views of management.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Harvard Creates 'Big Data' Course for Social Innovators

Marquis Cabrera | Posted 10.21.2014 | Education
Marquis Cabrera

Big data has the ability to improve the provision of public services, enable governments to spend taxpayers' monies more efficiently, and advance societies forward. But, what exactly is BIG data?

Netflix's Transformation: Big Data vs. Big Sociology

Markus Giesler | Posted 10.16.2014 | Business
Markus Giesler

"House of Cards" and Netflix's other original formats have an important role to play in reshaping consumers and consumption patterns in ways that enable the successful shift from Netflix, the streaming service to Netflix, the content provider.

Going Against the Flow: Paula Long, CEO and Cofounder of DataGravity

Charu Sharma | Posted 10.16.2014 | Women
Charu Sharma

Many people have ideas on how to change things or create something brand new. Entrepreneurs act on those ideas. It's all about belief that everything is possible (though it may not be desirable), and that you can make it so.

Innovations in Science: Managing the 'Billions and Billions' of the Data Deluge

Olivier Dumon | Posted 10.10.2014 | Science
Olivier Dumon

It's pretty safe to say that, unless you've been living in a cave for the past 10 years, your daily actions and behavior have contributed to big data ...

5 Great Online Tools for Creating Infographics

Randy Krum | Posted 10.10.2014 | Technology
Randy Krum

These new tools are vector graphics applications that run in your browser as a replacement for using an expensive professional desktop application like Adobe Illustrator to put your infographic design together.

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 10.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

Does Your Business Know the True Cost of Marketing?

Scott MacFarland | Posted 09.30.2014 | Business
Scott MacFarland

Here are 7 questions I suggest you ask at least once a year. Look in the mirror and answer honestly, because those answers really do matter.

Using Data to Broaden Our Students' Horizons

Aimee Rogstad Guidera | Posted 09.30.2014 | Education
Aimee Rogstad Guidera

Like all powerful tools, data can be used effectively and they can be misused. That's why we need the right policies and practices in place to ensure they're being used to encourage learning and increase achievement.

New Data: Millennials Are Better Off with Obamacare

Tom Allison | Posted 09.25.2014 | Politics
Tom Allison

New U.S. Census data released last week shows that the number, and rate of young adults, who lack health insurance has fallen significantly since the Affordable Care Act became law in March 2010.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 09.24.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

The NFL Gets Datafied -- 5 Impacts You Haven't Thought Of

David Giannetto | Posted 09.25.2014 | Sports
David Giannetto

Some of the effects of this on the NFL will be obvious: players can improve their performance, coaches will change game plans, owners will sell new products and services, and fanatical fans will be more engaged. But these just scratch the surface.

Big Data's Impact On Underserved, Low-Income Consumers On FTC Radar

Edward J. Black | Posted 09.16.2014 | Technology
Edward J. Black

It is precisely because big data is so essential that regulators should thoughtfully pursue policies that allow the global Internet economy to grow responsibly, while taking care not to unnecessarily restrain this growth.

Book Review: Dataclysm

Phil Simon | Posted 09.14.2014 | Books
Phil Simon

Many books have been written about Big Data, and I'm the author of two of them. While the topic is well trodden, we understand far less about what companies are actually doing with this information.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Big Data: The Next Revolution of Sport

Richard Attias | Posted 09.10.2014 | Sports
Richard Attias

Big Data -- the aggregation and analysis of data to optimize performance -- is transforming modern society. Sport, which has always served as a reflection of society, is no exception.