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Big Data

The NFL Gets Datafied -- 5 Impacts You Haven't Thought Of

David Giannetto | Posted 09.18.2014 | Sports
David Giannetto

Some of the effects of this on the NFL will be obvious: players can improve their performance, coaches will change game plans, owners will sell new products and services, and fanatical fans will be more engaged. But these just scratch the surface.

Big Data's Impact On Underserved, Low-Income Consumers On FTC Radar

Edward J. Black | Posted 09.16.2014 | Technology
Edward J. Black

It is precisely because big data is so essential that regulators should thoughtfully pursue policies that allow the global Internet economy to grow responsibly, while taking care not to unnecessarily restrain this growth.

Book Review: Dataclysm

Phil Simon | Posted 09.14.2014 | Books
Phil Simon

Many books have been written about Big Data, and I'm the author of two of them. While the topic is well trodden, we understand far less about what companies are actually doing with this information.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Big Data: The Next Revolution of Sport

Richard Attias | Posted 09.10.2014 | Sports
Richard Attias

Big Data -- the aggregation and analysis of data to optimize performance -- is transforming modern society. Sport, which has always served as a reflection of society, is no exception.

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 09.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Things to Watch From the U.S. Open

Jonathan Hall | Posted 09.05.2014 | Sports
Jonathan Hall

The U.S. Open is the largest annually-attended sporting event, with 700,000 people attending, and millions watching worldwide: a great brand-building opportunity. What are the 10 key things to watch from this year's event?

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Are You Driving Your Data? Or Is Your Data Driving You?

Steven Crandell | Posted 08.28.2014 | Technology
Steven Crandell

Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.

Surveillance and the Creative Mind

T.A. Ridout | Posted 08.26.2014 | Politics
T.A. Ridout

Recent U.S. history paints a clear picture of abuses by law enforcement and intelligence agencies, often with the approval of politicians. Despite paternalistic assurances that Americans have no reason to fear their own government, caution is warranted.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Amazon Goes Hollywood Without the Algorithm

David Sable | Posted 08.25.2014 | Business
David Sable

Wake up: Data don't connect -- data are history at their best and a bet on the future at their weakest. But a good story -- a good story lives on and becomes a part of the fabric of life and culture.

Partners for Our Children Builds 'Data Portal' for Policymakers to Improve Child Welfare System

Marquis Cabrera | Posted 08.25.2014 | Impact
Marquis Cabrera

The child welfare systems across the nation face major challenges and Washington State is no exception.

Policing 'Stop and Frisk' With 'Stop and Track' Policing

Andrew Guthrie Ferguson | Posted 08.18.2014 | Crime
Andrew Guthrie Ferguson

Ferguson has resonated across the country, not because of the merits of this one particular interaction -- where the facts are still uncertain -- but because of other similar, but less deadly policing tactics in certain urban communities.

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 08.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

We Need to Learn How to Throw Away Data

Alice Bean | Posted 08.07.2014 | Science
Alice Bean

As an experimental particle physicist working at the Large Hadron Collider, learning to handle large amounts of data is a necessary skill. In addition, one needs to learn how to differentiate between something that is useful and something that is not.

Big Data and Online Disinhibition: 'Who Am I?' When I Post Comments Online

Jenny Darroch | Posted 08.06.2014 | Business
Jenny Darroch

Big data is not a replacement for behavioral data, such as user and usage data, or psychographic data, which includes information on attitudes, values, opinions and lifestyle.

Trust: The Church and Facebook

Trey Lyon | Posted 08.05.2014 | Religion
Trey Lyon

You don't undo those things with better packaging, or a new release of an old product. You have to do the deep, soul-baring, painful work of repentance and asking forgiveness -- and do it without caring if this person ever comes to your church or not.

Education Data Use Has Come a Long Way and Needs to Go Further

Aimee Rogstad Guidera | Posted 08.05.2014 | Education
Aimee Rogstad Guidera

Education data are in the spotlight like never before. More people than ever are talking about data's power to transform systems and help students ach...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Why A Data Scientist Should Be Your Next Marketing Hire

Vala Afshar | Posted 08.01.2014 | Technology
Vala Afshar

Identified as the "sexiest job of the 21st century" by Harvard Business Review, it's no wonder that demand for the data scientist position has skyrock...

Shopping for Your Health Care: Can You Tell if the Price Is Right?

Joshua Liao | Posted 07.31.2014 | Healthy Living
Joshua Liao

I believe in a tomorrow with more transparency and greater consumer awareness; one with troves of information at our fingertips; one where we can make health decisions with our eyes open. So for all of their limitations, the most recent Medicare releases are steps in the right direction.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.