More than ever, technology and data are playing an instrumental role in how we decide what to invest in and what that means. We can't understand the true needs and the resources available without comprehensive, consistent monitoring and evaluation (M&E).
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
When they arrive, precision therapies may guide each individual's cancer treatments for improved survival and quality of life. Yet today we can generate more information than can be integrated and analyzed.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
We commissioned Ipsos Public Affairs to poll 1,500 senior executives and business decision-makes across the United States and Europe about the role of data analytics in their companies. We found a number of things that were surprising.
Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.
As companies race to chase the federal money flowing into new police body-worn camera systems, predictive analytics should be a major consideration. Both police and communities should welcome smarter cameras that will ultimately lead to smarter policing.
There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy."
This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.
While many commentators have focused on data-driven innovation in the United States and Western Europe, developing regions, such as Africa, also offer important opportunities to use data to improve economic conditions and quality of life.
Our consequences-based approach to health care will lead to a lifetime of medication, countless doctor visits, and the need for surgery and other costly interventions for those who are chronically ill.
We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping.
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
In an era ripe with trust deficit coupled with glorification of the self(ie), successful professionals must become better experts at deciphering trends in digital behavior, leveraging lifestyle, and linking into public sentiment in a more consistent and organic manner.
"Innovations are part of a larger movement toward a culture of health, a day when ideal cardiovascular health is the norm. Yet the real answer is people -- helping them live longer and better. Life is why."
He has spent a lot of time addressing the failings of big data systems and pushing for better infrastructure and security protocols across the board. He has even developed a consumer level data platform that mimics what the big guys should be doing.