Some of the effects of this on the NFL will be obvious: players can improve their performance, coaches will change game plans, owners will sell new products and services, and fanatical fans will be more engaged. But these just scratch the surface.
It is precisely because big data is so essential that regulators should thoughtfully pursue policies that allow the global Internet economy to grow responsibly, while taking care not to unnecessarily restrain this growth.
Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.
The U.S. Open is the largest annually-attended sporting event, with 700,000 people attending, and millions watching worldwide: a great brand-building opportunity. What are the 10 key things to watch from this year's event?
Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.
Recent U.S. history paints a clear picture of abuses by law enforcement and intelligence agencies, often with the approval of politicians. Despite paternalistic assurances that Americans have no reason to fear their own government, caution is warranted.
Ferguson has resonated across the country, not because of the merits of this one particular interaction -- where the facts are still uncertain -- but because of other similar, but less deadly policing tactics in certain urban communities.
This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.
As an experimental particle physicist working at the Large Hadron Collider, learning to handle large amounts of data is a necessary skill. In addition, one needs to learn how to differentiate between something that is useful and something that is not.
You don't undo those things with better packaging, or a new release of an old product. You have to do the deep, soul-baring, painful work of repentance and asking forgiveness -- and do it without caring if this person ever comes to your church or not.
Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.
I believe in a tomorrow with more transparency and greater consumer awareness; one with troves of information at our fingertips; one where we can make health decisions with our eyes open. So for all of their limitations, the most recent Medicare releases are steps in the right direction.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.