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Big Data

Are You Driving Your Data? Or Is Your Data Driving You?

Steven Crandell | Posted 08.28.2014 | Technology
Steven Crandell

Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.

Surveillance and the Creative Mind

T.A. Ridout | Posted 08.26.2014 | Politics
T.A. Ridout

Recent U.S. history paints a clear picture of abuses by law enforcement and intelligence agencies, often with the approval of politicians. Despite paternalistic assurances that Americans have no reason to fear their own government, caution is warranted.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 08.25.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Amazon Goes Hollywood Without the Algorithm

David Sable | Posted 08.25.2014 | Business
David Sable

Wake up: Data don't connect -- data are history at their best and a bet on the future at their weakest. But a good story -- a good story lives on and becomes a part of the fabric of life and culture.

Partners for Our Children Builds 'Data Portal' for Policymakers to Improve Child Welfare System

Marquis Cabrera | Posted 08.25.2014 | Impact
Marquis Cabrera

The child welfare systems across the nation face major challenges and Washington State is no exception.

Policing 'Stop and Frisk' With 'Stop and Track' Policing

Andrew Guthrie Ferguson | Posted 08.18.2014 | Crime
Andrew Guthrie Ferguson

Ferguson has resonated across the country, not because of the merits of this one particular interaction -- where the facts are still uncertain -- but because of other similar, but less deadly policing tactics in certain urban communities.

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 08.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

We Need to Learn How to Throw Away Data

Alice Bean | Posted 08.07.2014 | Science
Alice Bean

As an experimental particle physicist working at the Large Hadron Collider, learning to handle large amounts of data is a necessary skill. In addition, one needs to learn how to differentiate between something that is useful and something that is not.

Big Data and Online Disinhibition: 'Who Am I?' When I Post Comments Online

Jenny Darroch | Posted 08.06.2014 | Business
Jenny Darroch

Big data is not a replacement for behavioral data, such as user and usage data, or psychographic data, which includes information on attitudes, values, opinions and lifestyle.

Trust: The Church and Facebook

Trey Lyon | Posted 08.05.2014 | Religion
Trey Lyon

You don't undo those things with better packaging, or a new release of an old product. You have to do the deep, soul-baring, painful work of repentance and asking forgiveness -- and do it without caring if this person ever comes to your church or not.

Education Data Use Has Come a Long Way and Needs to Go Further

Aimee Rogstad Guidera | Posted 08.05.2014 | Education
Aimee Rogstad Guidera

Education data are in the spotlight like never before. More people than ever are talking about data's power to transform systems and help students ach...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Why A Data Scientist Should Be Your Next Marketing Hire

Vala Afshar | Posted 08.01.2014 | Technology
Vala Afshar

Identified as the "sexiest job of the 21st century" by Harvard Business Review, it's no wonder that demand for the data scientist position has skyrock...

Shopping for Your Health Care: Can You Tell if the Price Is Right?

Joshua Liao | Posted 07.31.2014 | Healthy Living
Joshua Liao

I believe in a tomorrow with more transparency and greater consumer awareness; one with troves of information at our fingertips; one where we can make health decisions with our eyes open. So for all of their limitations, the most recent Medicare releases are steps in the right direction.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Why Variability in Cancer Care Recommendations Means You Should Consider Second Opinions

Cary A. Presant, M.D. | Posted 07.24.2014 | Healthy Living
Cary A. Presant, M.D.

Make sure your care is following the best guidelines, or if your doctor is not following best guidelines, that the doctor has a good explanation of why you actually need something different. Good patients get good information which gets good care which gets the very best outcomes. And often, good patients need to get second opinions.

Big Data: A Tool For Big Marketing ROI

Daniel Newman | Posted 07.23.2014 | Business
Daniel Newman

For companies large and small, the answers are becoming clearer than ever, once the data is filtered, modeled, presented and explained.

How Data and Analytics Can Help the Developing World

Travis Korte | Posted 07.22.2014 | Impact
Travis Korte

While commentators routinely discuss the ways the United States and other developed countries can use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.

Big Data and Dark Data for Health

Jane Sarasohn-Kahn | Posted 07.18.2014 | Healthy Living
Jane Sarasohn-Kahn

There's a growing trend in health care for providers and payors to look beyond traditional medical claims at the data that captures what we're doing i...

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 07.18.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

From Big Data to Deep Data

Otto Scharmer | Posted 07.21.2014 | Technology
Otto Scharmer

Over the past ten months I have chaired and co-facilitated MIT's IDEAS China program--a ten month innovation journey for a group of 30 or so senior Ch...

Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

Jim Yu | Posted 07.17.2014 | Business
Jim Yu

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a freak, and I've pulled from these a couple of ways you can apply the same creative thinking to content marketing.

Cannes 2014 #Shingerview: Yin Rani, Campbell Soup Company

David Shing | Posted 07.17.2014 | Technology
David Shing

Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.

4 Signs Your Marketing Department Is Operating in Silos (And How to Eliminate Them)

Joseph Parker | Posted 07.16.2014 | Business
Joseph Parker

When all the parts of your marketing organization aren't working together, your success and growth may suffer. It's no secret that silos are absolutely detrimental to marketing operations - and finding a way to break free of silos can be difficult.