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Big Data

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

Today brands are everywhere. A world without them is impossible to imagine. From the moment we wake up to the time we go to sleep, everything we wear,...

Why Variability in Cancer Care Recommendations Means You Should Consider Second Opinions

Cary A. Presant, M.D. | Posted 07.24.2014 | Healthy Living
Cary A. Presant, M.D.

Make sure your care is following the best guidelines, or if your doctor is not following best guidelines, that the doctor has a good explanation of why you actually need something different. Good patients get good information which gets good care which gets the very best outcomes. And often, good patients need to get second opinions.

Big Data: A Tool For Big Marketing ROI

Daniel Newman | Posted 07.23.2014 | Business
Daniel Newman

For companies large and small, the answers are becoming clearer than ever, once the data is filtered, modeled, presented and explained.

How Data and Analytics Can Help the Developing World

Travis Korte | Posted 07.22.2014 | Impact
Travis Korte

While commentators routinely discuss the ways the United States and other developed countries can use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.

Big Data and Dark Data for Health

Jane Sarasohn-Kahn | Posted 07.18.2014 | Healthy Living
Jane Sarasohn-Kahn

There's a growing trend in health care for providers and payors to look beyond traditional medical claims at the data that captures what we're doing i...

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 07.18.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

From Big Data to Deep Data

Otto Scharmer | Posted 07.21.2014 | Technology
Otto Scharmer

Over the past ten months I have chaired and co-facilitated MIT's IDEAS China program--a ten month innovation journey for a group of 30 or so senior Ch...

Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

Jim Yu | Posted 07.17.2014 | Business
Jim Yu

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a freak, and I've pulled from these a couple of ways you can apply the same creative thinking to content marketing.

Cannes 2014 #Shingerview: Yin Rani, Campbell Soup Company

David Shing | Posted 07.17.2014 | Technology
David Shing

Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.

4 Signs Your Marketing Department Is Operating in Silos (And How to Eliminate Them)

Joseph Parker | Posted 07.16.2014 | Business
Joseph Parker

When all the parts of your marketing organization aren't working together, your success and growth may suffer. It's no secret that silos are absolutely detrimental to marketing operations - and finding a way to break free of silos can be difficult.

How The Internet Of Everything Is Helping Humankind

Tae Yoo | Posted 07.17.2014 | Impact
Tae Yoo

Imagine an 8.2-magnitude earthquake hits suddenly, triggering landslides, cutting power, toppling buildings and causing human havoc. Now imagine the 60 seconds before the first jolts.

Cannes 2014 #Shingerview: Rei Inamoto, AKQA

David Shing | Posted 07.16.2014 | Technology
David Shing

Watch as Rei and I walk around Cannes discussing the power of creativity and innovation, the Future Lions awards, and where he draws inspiration from.

Big Data Policing in the Big Apple

Andrew Guthrie Ferguson | Posted 07.15.2014 | Technology
Andrew Guthrie Ferguson

What is predictive policing and how does it work? Predictive policing works by taking regularly recorded crime data -- location, time, and crime -- and inputting it all into sophisticated computer models that predict places of expected criminal activity.

Why Can't Big Data Take a Bow, and Then Contribute to the Collaborative Commons?

John Thompson | Posted 07.14.2014 | Impact
John Thompson

Whenever I read about, or witness, the opportunities created by Big Data, I grow perplexed. Why won't its corporate advocates share its potential with public schools? Why do reformers not respond to opportunities created by technology by seeking schools that nurture creativity, problem-solving and cooperation?

Cannes 2014 #Shingerview: Matt Seiler, IPG Mediabrands

David Shing | Posted 07.14.2014 | Technology
David Shing

I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.

Brazil's Passion Trumped Logic -- And That's a Good Thing

Suraj Patel | Posted 07.04.2014 | Sports
Suraj Patel

t's hard to think that Russia, or Qatar, or frankly anywhere could match that atmosphere.

Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

Tarun Wadhwa | Posted 07.08.2014 | Technology
Tarun Wadhwa

It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.

Did Facebook Break The Law?

Gene Marks | Posted 07.02.2014 | Small Business
Gene Marks

So what's the lesson? The era of big data is upon us and this is a good thing. The more companies know about me, the better and more tailored services they can deliver to me. But don't change the service you promised just for the purpose of collecting my data!

Total Recall 2014

David Sable | Posted 06.30.2014 | Business
David Sable

How long has it taken GM to figure out that its cars have been crashing and that people have been dying as a result? And then how long did it take GM to admit it had a problem and start to recall specific vehicles? Where was the BIG DATA?

Improving Healthcare and Reducing Cost Through Clinical Data Analytics

Vala Afshar | Posted 06.29.2014 | Technology
Vala Afshar

Clinical analytics can quantify everything from patient outcomes to readmissions and emergency department visits, to wait times and utilization of high-cost services. This new level of insight and transparency is good for both clinical outcomes and for business.

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 06.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

IDC Chief Research Officer: CIOs Must Embrace The Third Platform

Vala Afshar | Posted 06.25.2014 | Technology
Vala Afshar

I recently spoke with Crawford Del Prete, Executive Vice President of Worldwide Products and Chief Research Officer at IDC about digital business tran...

Beware of the Refrigerator

Sheila Raju | Posted 06.23.2014 | Technology
Sheila Raju

What we tend to forget is that ultimately, the responsibility of privacy management does not rest solely on the shoulders of technology companies; it rests on consumers too.

Unlocking Big Data's Value Potential Through Design with Small Data

Soren Petersen | Posted 06.25.2014 | Business
Soren Petersen

Co-written by Finn Birger Lie Big Data is perceived as the next value opportunity for corporations to innovate and grow. To be of any real value, h...

Making It Personal: Why Everyone Should Care About Big Data

Eric Silfen, M.D. | Posted 06.19.2014 | Healthy Living
Eric Silfen, M.D.

For most of us, the term "Big Data" sounds pretty remote from our own experience -- and not particularly relevant. An explosion of data, from millions...