Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a play on the old one, "You've got Klout." Or do you? Or do you have Peerindex? Do you know your grade on Grader? Do you know what your Kred is?
Is there viable competition anywhere to Google? Let's forget about the poor Microsoft shareholders and ask what the fact that Bing only exists due to massive subsidies says about the health of competition in search.
Google's acquisition of ITA should be blocked, as should all attempts at vertical integration by a search engine provider into comparison-based businesses or into any direct retailing-based businesses.