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Blogging

Blood-Curdling Mistakes on Your Enterprise Blog: Are You Guilty?

Allie Gray Freeland | Posted 10.28.2014 | Business
Allie Gray Freeland

The enterprise blog is the foundation of your content marketing efforts, yet it's fraught with hurdles and often ends before it has had time to flouri...

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

The 5 Best Free WordPress Plugins to Promote Your Blog

Michael B. Fishbein | Posted 12.17.2014 | Technology
Michael B. Fishbein

Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can make it easier to promote your blog.

Is This Why Indie Bookstores Are Dying Out? A Personal View

Rachel Thompson | Posted 12.17.2014 | Books
Rachel Thompson

It's no big secret that the best way to sell books is via word of mouth. You read a book, love it, become a fan of the author, buy more of their work, tell your family and friends, who then love the author and buy all their books, and so it begins.

Back to Basics

Renee Fisher | Posted 12.15.2014 | Fifty
Renee Fisher

Life in the Boomer Lane has been spending so much time wallowing in the TWO HUGE SCARY news items that are consuming the entire planet right now, that she has had little time to direct her attention to the normal drivel that readers have come to depend on from her.

A Day in the Life of a Female Solopreneur

Dana Sitar | Posted 12.14.2014 | Small Business
Dana Sitar

I was invited recently to carry the baton for One Woman Shop's Instagram to show "a day in the life of a female solopreneur."

Can Blogging Help You Build Your Career? 5 Questions to Consider

Melissa Llarena | Posted 12.14.2014 | Business
Melissa Llarena

Ten years ago, the blogosphere seemed like a place for those looking to write about an interest outside of their jobs. Today, there are thousands of b...

What If the Bible Were Written Like a Blog

Cindy Brandt | Posted 12.14.2014 | Religion
Cindy Brandt

The Bible would definitely have guest posts. John, "today I'm honored to be writing over at Revelation. Would love for all my followers here at John to hop on over and read some of my thoughts there."

Is Collaborative Storytelling the Next Generation of Blogging?

Andre Bourque | Posted 12.13.2014 | Technology
Andre Bourque

A study that year found that 44 percent of users were more likely to engage with a brand that posts photos rather than purely text-based content.

Defining My Own Success in a Hyper Successful Family

Emily Nolan Joseph | Posted 12.13.2014 | Business
Emily Nolan Joseph

"You have to want success more than you want to breathe." That's what she told me when I called her last week in tears. My Mom, so full of inspiration.

Blogging In An Evening Gown

Lauren Salkin | Posted 12.10.2014 | Fifty
Lauren Salkin

Blogging on a WordPress site feels so formal. I have to put on a fancy dress to write, while on a Blogger blog, I just throw on a pair of jeans. Excu...

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 12.09.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

I Have 10,000 Blog Followers

Renee Fisher | Posted 12.06.2014 | Fifty
Renee Fisher

WordPress now tells Life in the Boomer Lane that she has 10,000 followers. She would immediately have to start purchasing larger hats were it not for several important facts.

Thank You, HuffPost Blog

Jo Tinyow | Posted 12.04.2014 | Women
Jo Tinyow

I've never really been a writer and at this stage I still wouldn't say that I am a writer, but since starting my personal blog, I've really enjoyed writing and sharing my experiences and journey from my eyes and in my words.

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

7iber, Jordan's Gutsy Media Platform

Magda Abu-Fadil | Posted 12.02.2014 | Media
Magda Abu-Fadil

It was blocked four times, going from dot.com, to dot.org, to dot.net, to dot.me, but 7iber (Hiber, or ink in Arabic, with an emphasis on the guttural "H") plans to continue fighting for the right to publish content it deems important in Jordan.

5 Types of Web Content for Driving Extra Traffic

Alex Ivanovs | Posted 12.02.2014 | Business
Alex Ivanovs

Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content.

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

Holiday Cards Hacked! Quick + Cheap + Easy

Kelley Sanabria | Posted 09.26.2014 | Business
Kelley Sanabria

Want to send out a little holiday "thinking of you" but don't want to break the bank doing it? Then today's video is for you!  Check out how I hack m...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.