Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.
It's no big secret that the best way to sell books is via word of mouth. You read a book, love it, become a fan of the author, buy more of their work, tell your family and friends, who then love the author and buy all their books, and so it begins.
Life in the Boomer Lane has been spending so much time wallowing in the TWO HUGE SCARY news items that are consuming the entire planet right now, that she has had little time to direct her attention to the normal drivel that readers have come to depend on from her.
I've never really been a writer and at this stage I still wouldn't say that I am a writer, but since starting my personal blog, I've really enjoyed writing and sharing my experiences and journey from my eyes and in my words.
It was blocked four times, going from dot.com, to dot.org, to dot.net, to dot.me, but 7iber (Hiber, or ink in Arabic, with an emphasis on the guttural "H") plans to continue fighting for the right to publish content it deems important in Jordan.
Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content.
Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.