"People say that the internet democratized music, which it did in that it allows people to make records without getting the hallowed record deal, because you have all these home studios and stuff. The problem is marketing yourself."
Whether it's Rebecca Black's "Friday," or that OK Go video with the treadmills, or Taylor Swift's gaudy parade of tabloid heartbreaks, fans just need the connection. Does your song capture the sweeping terror and fragile brevity of human experience?
The ability for bands like Karmin to create, promote, and reap the awards of good artistry prior to a major label contract helps to illuminate just how far and fast the music business game has changed.
I have been stung like Swift. It's never fun. But the more experience you have with it, and the less you care about what some guy thinks of your work, the more you learn to save your energy for what is important.