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Book Marketing

The AWP Conference in Boston: Where Writers Swim Like Fish

Holly Robinson | Posted 05.08.2013 | Books
Holly Robinson

Over 11,000 writers, editors, and publishers turned out this year for the Association of Writers and Writing Programs' Conference, making it one of the biggest literary hootenannies for anyone with a passion for putting words on the page.

"I Have a Ton of Reviews for My Book, but It's Not Selling!"... and Other Mysteries of Book Marketing

Penny C. Sansevieri | Posted 05.07.2013 | Books
Penny C. Sansevieri

Everything is a pathway to something else. If you get a bunch of awards for your book and figure your work stops there, that's a big mistake. Follow the path to something else. At some point at the end of that road you'll likely be selling more books.

Does Blogging Sell Books? Not Exactly, but Here's Why You Should Do It Anyway

Holly Robinson | Posted 05.05.2013 | Books
Holly Robinson

Whether you're a self-published writer or published by a traditional house, the word on the street is the same: Blog like your life depends on it if you want to sell any books. But does blogging really equal book selling?

Pain-Free Social Media for Academics

Anne Hill | Posted 04.27.2013 | Books
Anne Hill

I have several friends who are brilliant, dedicated academics. They write excellent books, teach at colleges and universities, and are standouts in their fields. You might want to know where they are speaking next and what they are currently researching, but you'd be hard-pressed to find them on the web.

The Road to Publication -- Part Four: You're Published, Now What?

S.L. Scott | Posted 04.23.2013 | Books
S.L. Scott

There are so many paths a writer can take leading up to their book's release date. Some authors jump right into marketing while others prefer to sit on the shore of the publishing world waters, content in their accomplishment.

Do Authors Really Need a Facebook Page?

Anne Hill | Posted 04.23.2013 | Books
Anne Hill

Of all the social media platforms, Facebook seems to cause authors the most consternation.

Is Amazon Getting Into the Business Selling Book Marketing?

Bryan Young | Posted 04.22.2013 | Books
Bryan Young

I've heard that Amazon's model isn't to sell 1,000,000 copies of a bestseller, but to sell 1 copy of a million poor sellers. To them, it's all the same. If they could do the same thing with marketing services to the same people, that would make lots of financial sense.

How to Have Success With Email Marketing

Sarah S. Kilborne | Posted 03.24.2013 | Books
Sarah S. Kilborne

Direct email marketing allows you to do three things at once: remind people of your work, promote your work and boost book sales.

Harvard Author Gets "F" in Guerilla Marketing (VIDEO)

Matt Weber | Posted 03.19.2013 | Books
Matt Weber

"Tableau vivant" or just downright crazy? When it comes to breaking through the noise of the busy book publishing ecosystem, I encourage my fellow authors to not be afraid in taking their message to the streets.

Should Authors Spend Money on Publicity and Marketing?

Randy Susan Meyers | Posted 02.16.2013 | Books
Randy Susan Meyers

My goal is to get my book in front of as many readers' eyes in as many ways as possible. It seemed simplistic when I said it, but really -- other than that which exists to serve ones ego, what else is there for a writer?

Through the Looking Glass: Alice in the App Store

Bethany Sales | Posted 02.07.2013 | Books
Bethany Sales

Thanks to licensing, children's publishing is growing at a rate that few areas in the industry are experiencing. Because some publishers are owned by powerful media conglomerates, children's books have broken into different media markets.

Seven Ways to Be Effective on LinkedIn

Fauzia Burke | Posted 02.06.2013 | Small Business
Fauzia Burke

All social networking venues are not created equal. LinkedIn is a great way to build your network, relationships and personal brand, but in order to do it effectively, you have to use LinkedIn in a professional manner.

A Journey Into the Multiple Levels of Hell (or How to Publish Your First Book)

Chris Hurn | Posted 01.23.2014 | Small Business
Chris Hurn

The modern publishing industry is a bit broken. If you're considering writing a book for the first time, expect to do most of the heavy lifting to market it.

6 Steps for Finding the Best Publicity Team for Your Book

Fauzia Burke | Posted 12.11.2012 | Books
Fauzia Burke

Most authors know that a public relations effort for their book is essential for their success. But, how do you choose the right PR firm for your book

10 Surefire Ways to Succeed in Publishing

Penny C. Sansevieri | Posted 11.17.2012 | Books
Penny C. Sansevieri

t's funny how authors often think that being an author doesn't require an investment. Hey, you wrote the book and that should be enough, right? Decide on your investment and then ask yourself: How much money am I willing to lose? Yes, I said lose.

Social Media for Authors: A Bubble About to Burst?

Anne Hill | Posted 10.05.2012 | Books
Anne Hill

The publishing industry is hurting. Writers are part of the publishing ecosystem. We're hurting too. Now, what do we do about it?

Bestseller Series, An Interview With Robyn Carr

Penny C. Sansevieri | Posted 09.11.2012 | Books
Penny C. Sansevieri

I had the opportunity recently to spend time with four big bestselling authors. First up we have Robyn Carr. She is the author of 40 books and many, many bestsellers.

10 Steps to Ebook Success

Ben Arogundade | Posted 08.06.2012 | Books
Ben Arogundade

I recently set up my own e-publishing imprint after 20 years working in print. Before launching, I did a lot of research into the market. Here are my top tips for ebook success.

The Secrets to Getting More Book Reviews (Even if Your Book Is Already Out)

Penny C. Sansevieri | Posted 07.25.2012 | Books
Penny C. Sansevieri

We hear it all the time: "the window for reviews is shrinking." And yet we still see reviews appearing everywhere. So how can you capture a share of this market?

A New Way To Sell Books?

Posted 05.21.2012 | Books

If you're struck by wanderlust but are short a few vacation days this summer, reading can transport you anywhere: the west coast, the Himalayas, Europ...

Infographic: How A Book is Born

Madeleine Crum | Posted 05.15.2012 | Books

There's much romantic talk about a writer's process. An epiphany, some procrastination, an extended trip to an isolated wooded area, immense frustrati...

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

The Mystery of a Book Bus Tour

M.J. Rose | Posted 06.30.2012 | Books
M.J. Rose

The Atria Mystery Bus tour took off April 12th. I think that what made the strongest impression on me was much we all love books. The authors on the tour. The amazing booksellers who hosted us. And the readers who came out to see us.

Why One Aging Hippie Mom Loves Twitter

Holly Robinson | Posted 06.19.2012 | Books
Holly Robinson

I love Twitter -- especially for the friendships it has brought me.

Why Every Business Owner Should Publish a Book (and How to Do It)

Penny C. Sansevieri | Posted 05.15.2012 | Business
Penny C. Sansevieri

Publishing a book is a great way of growing your expert status and enhancing your credibility within your market.