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Brand Names

Defy Description

Marc Hershon | Posted 05.10.2014 | Business
Marc Hershon

Your brand name should be the one thing competitors can't take away from you. That's not the case if your name is too descriptive. The Trademark Trial...

A Floor of Decency

Robert Koehler | Posted 07.02.2013 | World
Robert Koehler

The system is broken. It's eating us alive. We do not value human life -- or, for that matter, life itself -- at the core of our social structure. But even the immensely powerful among us affect to value it after the fact, as rescuers pull bodies from the rubble and the survivors wail.

Cloud Text Analytics: An Example of Social Media Analysis

Steve Hamby | Posted 07.30.2012 | Technology
Steve Hamby

This is the third installment of a trio of blogs on social media analysis (SMA), and it provides an example of how SMA works -- after all, a picture i...

Persuasive Power: The Subtleties of Kid-Pressure

Lori Gard | Posted 05.08.2012 | Parents
Lori Gard

What other kids have will drive your child to kid-pressure you into buying that "must have" flavor of the week. What is a parent to do? When in doubt, don't. Kids get over it.

The Do's and Dont's of Naming a Business

Robert Jordan | Posted 10.01.2011 | Business
Robert Jordan

If you're in the process of naming your company, or even a new product or service, there are a number of factors to consider -- not least of which is how the name translates into the world's major languages used in commerce.

Nine Great Brands That Had To Change Their Names

24/7 Wall Street | Posted 05.25.2011 | Business

lightly (Apple Inc. was once Apple Computer), but hardly enough for most people to notice. Some of the world's largest companies have changed their na...

Why We Are Not, In Fact, What We Buy

New York Times | John Tierney | Posted 11.17.2011 | Healthy Living

"Evolution is good at getting us to avoid death, desperation and celibacy, but it's not that good at getting us to feel happy," says Geoffrey Miller, ...