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Branding

Fox News Should Watch Dancing With the Stars

Mark Cuban | Posted 11.08.2012 | Small Business
Mark Cuban

When we got to the last week before the election, I noticed a subtle change in the branding of this election by Fox. Outside of Bill O'Reilly and Chris Wallace, Fox was relentless in sending the message that a Romney win was imminent.

Creating Your Secret Identity

Jeff DeGraff | Posted 01.06.2013 | Business
Jeff DeGraff

Reinventing your life is really hard. You have commitments to keep and bills to pay. So why not create a second self?

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

Is 'Shakespeare' Bad Branding?

Howard Sherman | Posted 01.23.2014 | Arts
Howard Sherman

If Shakespeare is less prominent on the stage, perhaps it is best to not fly him as the company banner, especially since conventional wisdom holds that many people find the works of the playwright to be difficult and off-putting, a perception aided by years of dull literature teachers in secondary schools.

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.04.2013 | Business
Mario Simon

Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.

SIC Video Interview Stanley Hainsworth, Creative Genius

David Shing | Posted 11.01.2012 | Technology
David Shing

Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbuck...

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.01.2013 | Business
Mario Simon

So, how do this year's presidential hopefuls match up on these brand-building principles to heavy hitters like Starbucks and Apple?

Color Me App-le

Shruti Eva Saini | Posted 01.21.2013 | Business
Shruti Eva Saini

It's no wonder why the app store runneth over -- brands want to be the scene stealer in this crucial mobile chapter of their consumer's storyline or, at the very least, have a supporting role in this digital act. But getting it right can be a tricky song and dance.

Mitt Romney, Big Bird and American Creativity

Hoyt Hilsman | Posted 12.30.2012 | Arts
Hoyt Hilsman

Mitt Romney's comment in the first presidential debate about defunding Big Bird was the fodder for lots of jokes, but it has more serious implications, not just for public funding for the arts, but for the future of America's global competitiveness.

Political Storytelling With Brand Obama and Brand Romney

Pete Cenedella | Posted 12.26.2012 | Politics
Pete Cenedella

As the parties have grown closer together on the key political questions of the day, narrowing the spectrum of acceptable policy and agreeing on much of consequence (as we saw in the final debate), it is storytelling that has been elevated to the level of competition in the marketplace.

Tory Burch's Tips on Branding, Passion and Confidence

Claudia Chan | Posted 12.24.2012 | Women
Claudia Chan

"There was a lot of skepticism when I decided to start the company. My parents gave me great advice, which was to think of negativity as noise, and believe in yourself. I took that advice to heart."

5 Ways to Build a Personal Brand

Rebecca Shambaugh | Posted 12.22.2012 | Business
Rebecca Shambaugh

What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.

6 Steps for Finding the Best Publicity Team for Your Book

Fauzia Burke | Posted 12.11.2012 | Books
Fauzia Burke

Most authors know that a public relations effort for their book is essential for their success. But, how do you choose the right PR firm for your book

Branding Your Business the Creative Way

Clarissa Burt | Posted 12.11.2012 | Small Business
Clarissa Burt

With the right strategy, it is possible to have a website that generates a consistent, income stream of ideal, high-paying, ready-to-get-started clients and customers.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Your Personal Brand and Your Personal Style Are Inextricably Linked

Malcolm Levene | Posted 12.10.2012 | Healthy Living
Malcolm Levene

Taking care of your personal style is integral to authentically communicating your "personal brand" and doing so as if you are proud of it. When we neglect our "outer brand," that's to say, our attire, grooming and physical appearance, we come across as unprofessional.

"How Do You Do? I Work At Havas Worldwide."

Naomi Troni | Posted 12.10.2012 | Business
Naomi Troni

I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...

'Generation M': The Emergence of "See and Hear" Brand Engagement

Brett King | Posted 12.10.2012 | Technology
Brett King

In the banking space, I'm often confronted with passionate arguments for why face-to-face interactions, the availability of advice and the psychological comfort of brick-and-mortar spaces still matter.

Making Smart Choices on Politics and Your Digital Brand

Britt Michaelian | Posted 12.04.2012 | Small Business
Britt Michaelian

Politics will always be a heated topic that you will want to be mindful of touching online and off in the social space, but knowing how to vote for yourself based on your core values, beliefs and goals will give you the gift of empowerment.

Viva La Evolución!

Jacqueline Hernández | Posted 12.02.2012 | Media
Jacqueline Hernández

As leaders, marketers and creatives we need to recognize that these are exciting times, and ours to redefine the meaning and power of advertising.

Your Own Personal Brand, Part I: Authentically You

O'Brien Browne | Posted 12.01.2012 | Business
O'Brien Browne

Your brand is your unique and special skills, talents and know-how that raise you above the swarming masses of job seekers.

The Stream Series 2012: Returning to a Childlike State of Mind

Suresh Balaji | Posted 12.01.2012 | Technology
Suresh Balaji

WPP Stream was about learning about what inspired others and finding inspiration for yourself. Many a new idea premiered in those two days. These eccentric ideas at Xstream will soon become part of the mainstream.

The Stream Series 2012: Release 0.9: A Swim in the Stream

Esther Dyson | Posted 11.28.2012 | Technology
Esther Dyson

Imagine what loyalty corporations could earn by investing in educating their workers. Yes, many would leave for better jobs... and one day they might even be able to afford their former employers' products.

Lessons in Entrepreneurship

Shruti Eva Saini | Posted 11.28.2012 | Business
Shruti Eva Saini

Being a first mover is only advantageous to the extent that your product and service meets an unmet or existing need better than current offerings and creates a loyal consumer base quickly, whether via network effects or brand adhesion.

Fitting The Social Media Cube into a Round Marketing Strategy

Jure Klepic | Posted 11.27.2012 | Business
Jure Klepic

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign?