Branding

Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 05.25.2011

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

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When Branding Isn't Enough: The Demise of Gourmet

Elissa Altman | Posted 05.25.2011

Read More: Gourmet, Branding, Publishing, Ruth Reichl, Media News

To quote my cousin Howard, "You can't eat prestige." If you're an executive looking at the bottom line in black and white, how do you monetize the meaning of a brand?

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What is Your Employment Brand Telling Prospective Employees?

Jon Younger | Posted 05.25.2011

Read More: Branding, Mba, Mckinsey, Job Candidates, Exxonmobil, Employment, Business News

The problem with an employment contract is that it doesn't answer the fundamental question of why employees choose your company rather than another. This is the question answered by an "employment brand."

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Kellogg's to Laser Etch their Logo on Individual Corn Flakes

Piers Fawkes | Posted 05.25.2011

Read More: Branding, Psfk, Laser, Kellogg's, Brands, Generic Cereals, Breakfast Cereal, Cereal, Technology News

Cereal maker Kellogg's is planning to laser etch its logo on individual Corn Flakes in an effort to set itself apart from imitations and generic brands.

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The Raj Who Branded Himself: A Savvy Indian Royal Reinvents Himself Without Changing His Iconic Message

Perry Garfinkel | Posted 05.25.2011

Read More: Third Eye, India, Branding, Raj, Business, Arvind Singh Mewar, Mewar, Rajasthan, Personal Branding, Capitalism: A Love Story, World News

Though democratic India has come a long way, baby, Brand India, as it is sometimes referred to, still has a long way to go, baba.

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Authenticity: You Has It

Chris Guillebeau | Posted 05.25.2011

Read More: Aonc, Authenticity, Branding, Marketing, Personal Branding, Social Media Marketing, Business News

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

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The Financial Identity Crisis

Schuyler Brown | Posted 05.25.2011

Read More: Banking, Branding, Banking Crisis, JPMorgan Chase, Banks, Money, Finance, Business News

People are just not loyal to banks anymore, and why should they be? Banks leveled the first blow to the relationship by becoming estranged, unfamiliar and impersonal.

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Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 05.25.2011

Read More: Marketing, Marketing Trends, Pr, Journalists, Public Relations, Endorsements, Journalistic Freedom, Journalistic Bias, Advertising, Online Advertising, Advertising Age, Media Spin, New Media, Branding, Journalistic Ethics, Campaign Spin, Media News

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

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Clothing Company to go Logo-less and Brand-less

Piers Fawkes | Posted 05.25.2011

Read More: Design, Clothing, Branding, Logos, Style, Business, Punk Rock Ethos, Freshjive, Brands, Rick Klotz, Anti-Branding, Style News

Rick Klotz, the owner and designer for Freshjive states disillusionment with the world of branding and marketing and a desire to return to the essence of design as reason for this bold new move.

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The Suggestion Box Ate My Idea: Making Crowdsourcing Actionable

Daniel Dworkin | Posted 05.25.2011

Read More: Web 2.0, Branding, Social Media, Innovation, Technology, Feedback, Crowdsourcing, Business News

The crowdsourcing technology market is quickly becoming saturated and each app has its own unique use. Here's the best of what's out there.

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Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 05.25.2011

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News

Personalized service at the pharmacy is one area where they can really differentiate.

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Video: YouTube Getting $200K and More for Branded Channels

Daisy Whitney | Posted 05.25.2011

Read More: Branding, Youtube, Online Video, Online Advertising, Youtube Videos, Internet Advertising, Online-Marketing, Media News

It's important for brands to be on YouTube. Video can help drive intent to purchase and thereby sales and it can also often be the final piece of the puzzle that gets a consumer to hit buy.

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The Ubiquitous Brand Obama -- Is It Overexposed?

Heidi Sinclair | Posted 05.25.2011

Read More: Branding, Obama Popularity, Obama, Obama Overexposed, Barack Obama, Obama Overexposure, Obama Everywhere, Politics News

Will we tire of Brand Obama a year from now? Not if he stays on brand and guards the attributes that make him so very compelling: his cool, confident demeanor that says "I will take care of it. "

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Junior Medicare and Insurance for All

Amitai Etzioni | Posted 05.25.2011

Read More: Branding, Medicare, Health Care, Obama Administration, Politics News

Democrats have long been lacking in the labeling department. They should name the new plan so that it wins the public support it deserves: Junior Medicare.

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Republican Party Strategists Confer On Name Change

Avery Corman | Posted 05.25.2011

Read More: Branding, Elephants, Ronald Reagan, Republican Party, Comedy, Satire, Republicans, Comedy News

"We know we're in deep trouble with most Americans in every measurable way and some of these people believe a change of name could go a long way toward upgrading the brand," the strategist said.

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Bravo Rebranding, Dropping "Watch What Happens"

Hollywood Reporter | Posted 05.25.2011

Read More: Television, Bravo Rebranding, Tv, Bravo Watch What Happens, Branding, Bravo, Bravo by Bravo, Rebranding, Media News

Bravo Media is changing its look and its tagline. The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo...

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Are You Advertising Your Job Search?

Jason Mannino | Posted 05.25.2011

Read More: Unemployed, Unemployment, Job Cuts, Social Networking, Advertising, Microsoft, Jobs, Branding, Marketing, Career Coach, Facebook, Job Search, Business News

Eric's employment ad on Facebook positioned him as a positive candidate while simultaneously targeting the employers he was most interested in.

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Disrespecting the Bing

Eric Dezenhall | Posted 05.25.2011

Read More: Branding, Microsoft, Bing, Stanley Bing, Obama Logo, Brand Appropriation, Search Engines, Brand Identity, Perez Hilton, New Search Engine, Pepsi, Microsoft Bing, Business News

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.

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From Homo Erectus to 'Homo Brandus' ?

Juliette Powell | Posted 05.25.2011

Read More: Wikipedia, Social Networking, Juliette Powell, Jimmy Wales, Personal Branding, Yossi Verdi, Technorati, Vonage, Jeff Pulver, Kinnernet USA, Social Media, Peter Hirshberg, Aol, Branding, Technology, Steve Case, Kinnernet, Media News

Tech innovators connect and conspire for a weekend to recharge their batteries and share ideas between gadgethons and power tool drag racing events.

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Why We Are Not, In Fact, What We Buy

New York Times | John Tierney | Posted 11.17.2011

Read More: Iphone, Harvard, Bmw, Relationships, Brand Names, Shopping, Fulfillment, Branding, Personal Branding, Self-Esteem, Confidence, Healthy Living News

"Evolution is good at getting us to avoid death, desperation and celibacy, but it's not that good at getting us to feel happy," says Geoffrey Miller, ...

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A Business Model for Journalism Where Writers Get Paid

Michelle Haimoff | Posted 05.25.2011

The only economically viable option for the future of journalism lies in the direct corporate sponsorship of content.

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Building Your Business From the Ground Up or Licensing Your Idea: Which Is Right for You?

Lynda Resnick | Posted 05.25.2011

Read More: Quality Control, Infrastructure, Smaill Business, Profits, Ground Up Infrastructure, Branding, Marketing, Licensing, Business, Business News

To license, or not to license? Neither option is universally right or wrong. It all depends on which option is the best fit for you.

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Branding as Soul, Karma, and a New World

Tim Berry | Posted 05.25.2011

Read More: Branding, Small Business, Personal Branding, Social Media, Business News

I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage. The boom in social media has made me see it as something much deeper than look and feel.

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"Punk Marketing" In a Recession

Richard Laermer | Posted 05.25.2011

Read More: Creativity, Pop Culture, Business News, Laermer.com, Branding, Recession, Trendiness, Old Advertising, Punk Marketing, Advertising, Business News

Chances are things are going to get bad before they get better. This is where you earn your stripes as a marketing pro.

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Riding the Social Media Wave

Daniel Dworkin | Posted 05.25.2011

Read More: Branding, Social Media, Business Social Media, Social Media in Business, Social Networking, Business Strategies, Business News

If you believe that employees are your "most precious resource" and that their engagement is tied to their productivity and thus your bottom line, than you'd be wise to embrace social media in the workplace.

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