What does produce have going for it? Everything. But it's saddled with the geeky rep of being good for you. We've shown time and time again we just don't care. Considering how eager vegetables are to make friends and get along well with others, though, it seems kind of cruel to keep dismissing them.
The government can reward good behavior by subsidizing broccoli, lentils, kale, pumpkin -- all the produce we know we should be eating, rather than subsidizing beef, no one's idea of health food. How the government allocates the funding for our food system is a pivotal issue in the upcoming Farm Bill -- one we should watch.