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Burson Marsteller

Icarus, Tiger and Chess: Behind the Scenes of Woods' Train Wreck

Robbie Vorhaus | Posted 12.09.2009 | Sports

Read More: Img, Burson-Marsteller, Public Relations, Hill & Knowlton, Tiger Woods, Elin Nordegren, Barbro Holmberg, Icarus, Crisis Communications, Mark NeJame, Sports News
Robbie Vorhaus

Like a big chess game, Tiger's advisors are desperately trying to figure out their next several moves. This is no longer a PR mess, it's a grim train wreck of epic proportions. What's happening behind the scenes?

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Wall Street Journal: Mark Penn's Column Not Conflict Of Interest

New York Times | RICHARD PÉREZ | Posted 09.28.2009 | Media

Read More: Mark Penn Wall Street Journal, Mark Penn, Burson-Marsteller, Wall Street Journal, Mark Penn Burson-Marsteller, Media News

The Wall Street Journal said on Thursday that it would keep the public relations executive Mark J. Penn as a columnist, and that the paper's ethical s...

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Integrating Communication to Maximize Influence and Minimize Business Risk

Stacie Nevadomski Berdan | Posted 06.12.2009 | Business

Read More: Burson Marsteller, Competitiveness, Communications, Economic Crisis, Business News
Stacie Nevadomski Berdan

Sincere and regular communication, such as walking the halls, checking in and putting a human face to the words on an internal memo, are critical to maintaining employee confidence.

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Dana Perino To Join Firm Led by Clinton Adviser

Wall Street Journal | JOHN D. MCKINNON | Posted 05.14.2009 | Media

Read More: Burson Marsteller, White House Press Secretary Perino, Perino Joins Penn, Mark Penn Burson Marsteller, Dana Perino, Dana Perino Mark Penn, White House Press Secretary, Media News

WASHINGTON -- Dana Perino, President George W. Bush's last White House press secretary, will join Clinton administration adviser Mark Penn at public-r...

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In a New Media World, the Best PR Is to Be Your Own Media

Jay Marose | Posted 04.09.2009 | Media

Read More: News Corp, General Electric, Time Warner, Yahoo, Perez Hilton, Burson-Marsteller, Public Relations, Disney, Mtv, Mark Penn, Media News
Jay Marose

For PR people, media conglomeration has only made the ability to garner press coverage of your product, be it a entertainment, consumer items or causes, based on its own merits more difficult.

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Mark Penn, Karen Hughes Team Up On Corporate Crisis Group

WSJ | Posted 07.17.2008 | Politics

Read More: Mark Penn Burson-Marstellar, Mark Penn Karen Hughes, Burson-Marsteller, Clinton Strategist, Bush Adviser Karen Hughes, Bush Advisers, Hillary Clinton, Karen Hughes, Mark Penn, Clinton Campaign, Politics News

The Wall Street Journal reports (password req.): Two hard-charging political operatives are teaming up to create a bipartisan consulting organization...

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Michael Roston

Blackwater-Linked Figure No Longer WIth Penn's Firm

HuffingtonPost.com | Michael Roston | Posted 03.28.2008 | Politics

Read More: Mark Penn, Breaking Political News, Robert Tappan, Burson-Marsteller, Blackwater, Politics News

The top adviser to Hillary Clinton's campaign says that an executive who brought heightened scrutiny to the public relations giant he runs by helping ...

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