Great leaders communicate their drive, passion and commitment not simply in their rhetoric, but embody them in the tones of their voices, through their body language, in the very sinews of who they are.
1. Communicate issues and propositions, not personal attacks. Personal attacks will immediately push them into a defensive and confrontational mode and they will not be inclined to agree to anything you have to say.
Connecting and bonding with others trumps conflict. I've found that even the best fighters -- the proverbial smartest guys in the room -- can break their addiction to being right by getting hooked on oxytocin-inducing behavior instead.