The brand starts with the employees, which are the catalysts for a healthy company. What they say, how they act, how they talk to customers, and more importantly, how they buy into the company value system is critical.
Things like values, culture, vision, discipline, a well-articulated plan, and traditions are important aspects of building a business that often get lost in the shuffle or replaced by much more exciting things, often known as distractions.
Corporate leaders have come to realize that titles and hierarchies can hinder company growth and competitiveness. Additionally, a younger generation of employees might not be as enticed to follow a corporate career ladder path.
It is that mythical time of the year where businesses start trying to spread holiday cheer. In many cases, this is a pretty picture replete with one-time bonuses and upbeat messages. In other cases, this is another wonderful example of corporate hype.
If you can find a way to unlock the primal mojo of your workforce, you won't need to manage as much as you do. You won't need to rely so heavily on incentive plans, performance reviews, pep talks, frowns, and punishment.
Companies, like 3M and Google, that allow employees to carve off a certain percentage of their paid time for innovation are rare. Most other firms want their people to stay focused on today's business -- and only work on innovation in their spare time.
If there's information out there about your negative financial background, your crummy criminal background, or your salacious sexual background, you're going to find it hard to find a job. Unless you're a CEO.
The businesses that can create a cultural movement among their employees are few and far between, but those who do have an incredible advantage that they should recognize and do everything possible to celebrate and preserve.