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The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Women in Business Q&A: Liliane Stransky, President and Founder of the Step by Step Foundation

Laura Dunn | Posted 12.20.2014 | Business
Laura Dunn

Liliane Stransky is the President and Founder of the Step by Step Foundation, a Florida-based charity that helps communities and children in need around the world.

Women in Business Q&A: Lois Liberman and Marilyn Chinitz, Blank Rome

Laura Dunn | Posted 12.20.2014 | Business
Laura Dunn

Lois Liberman has extensive experience advising clients in all aspects of matrimonial law at Blank Rome. She is a seasoned litigator and trial attorney, and has been a frequent guest on television

Women in Business Q&A: Julie Gibbs and Mary Barney, Tubby Table Toys

Laura Dunn | Posted 12.19.2014 | Business
Laura Dunn

Like all busy working Moms, Julie Gibbs and Mary Barney quickly experienced the joy and the "Uh Ohs" of bath time. When their twins grew into very cur...

Should the Fed Be Worried About Deflation?

Michael Farr | Posted 12.18.2014 | Business
Michael Farr

For an economy heavily dependent on consumer spending, this is not a trivial consideration.

Women in Business Q&A: Angela Vassallo, Founder of Second Wives HQ

Laura Dunn | Posted 12.18.2014 | Business
Laura Dunn

Angela Vassallo is an established businesswoman & founder of Second Wives HQ who has been a second wife and stepmother within a harmonious blended fam...

Women in Business Q&A: Lorna Jane Clarkson, Active Living philosopher and the Founder and Chief Creative Officer at Lorna Jane

Laura Dunn | Posted 12.18.2014 | Business
Laura Dunn

Lorna Jane Clarkson is an Active Living philosopher and the Founder and Chief Creative Officer at Lorna Jane. It is her innovative and creative spirit...

Women in Business Q&A: Bethany Lampland, COO, The New York Foundling

Laura Dunn | Posted 12.17.2014 | Business
Laura Dunn

As Chief Operating Officer, Bethany oversees all of The New York Foundling's business departments- human resources, finance, legal, development and co...

Women in Business Q&A: Harriet Greenberg, Partner at Friedman LLP

Laura Dunn | Posted 12.17.2014 | Business
Laura Dunn

Harriet Greenberg, a partner at Friedman LLP since 1985, has over 30 years of experience working primarily with distribution and manufacturing compani...

Women in Business Q&A: Kim Getty Partner, Chief Operating Officer, Deutsch LA

Laura Dunn | Posted 12.16.2014 | Business
Laura Dunn

Since joining Deutsch LA nearly 10 years ago, Kim has lent her ability to inspire both clients and agencies to look at things in a new way on brands a...

Women in Business Q&A: Kelly Wright, Executive Vice President of Sales, Tableau Software

Laura Dunn | Posted 12.17.2014 | Business
Laura Dunn

Kelly Wright leads worldwide sales for Tableau Software. Kelly brings 20 years of experience in leadership and sales roles, including ten years at Tab...

Climate Change This Week: New Solar Record, Murder, a Flying Donut, And More!

Mary Ellen Harte | Posted 12.17.2014 | Green
Mary Ellen Harte

Today, the Earth got a little hotter, and a little more crowded. * * Vier Pfoten/Four Paws/RHOI/Rex/AP Palm Oil is Lethal for Mother and Child: Thi...

Women in Business Q&A: Tanisha Robinson, CEO, Print Syndicate

Laura Dunn | Posted 12.15.2014 | Business
Laura Dunn

After serving as an Arabic Linguist in the US Army, Tanisha Robinson continued studying Arabic at The Ohio State University. Upon receiving a fellowsh...

Women in Business Q&A: Marcie Allen President & Founder, MAC Presents

Laura Dunn | Posted 12.15.2014 | Business
Laura Dunn

Marcie Allen leverages her more than twenty years of music industry experience to negotiate high-profile sponsorships between the world's leading bran...

Women in Business Q&A: Koren Ray, Hobo

Laura Dunn | Posted 12.13.2014 | Business
Laura Dunn

Koren finds much of her design inspiration while exploring the rich cultural heritage of Americana. Her motto, "cool is when vintage meets modern," permeates all of her hard work, positioning Hobo as America's foremost fun and funky accessories brand.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Women in Business Q&A: Lisa Falzone, CEO and Co-Founder, Revel Systems

Laura Dunn | Posted 12.12.2014 | Business
Laura Dunn

Lisa Falzone is the 29 year old CEO and co-founder of iPad POS company Revel Systems. As a Stanford grad, this female entrepreneur has led her Silicon...

The Business of Renewable Resources

Brian Kennell | Posted 12.14.2014 | Business
Brian Kennell

If businesses adopt a circular paradigm that tracks the environmental impacts of their products throughout their entire lifecycles, we can help alleviate climate change and ensure we have enough natural resources to use in perpetuity.

Women in Business Q&A: Collette Liantonio, President, Concept TV Productions, Inc.

Laura Dunn | Posted 12.11.2014 | Business
Laura Dunn

Collette Liantonio launched Concepts TV Productions Inc. in 1983. Since then, she has produced over 3,000 commercials and infomercials, many of which ...

Women in Business Q&A: Andrea Correale, Founder and President of Elegant Affairs

Laura Dunn | Posted 12.11.2014 | Business
Laura Dunn

Growing up on Long Island, Andrea Correale loved to play waitress. Although her family was of modest means, holidays and family dinners were always el...

Using Blue Tech to Save Our Water

Daniel Burrus | Posted 12.10.2014 | Business
Daniel Burrus

Successful innovators are the people who see a demand before it arises and develop the technology required to meet it. Certain demands may seem to ari...

Women in Business Q&A: Christine Perkett, CEO, SeeDepth

Laura Dunn | Posted 12.11.2014 | Business
Laura Dunn

Christine Perkett, named one of the "Top 100 Must Follow Marketing Minds" in Forbes for 2014, has helped brands, individuals and institutions worldwid...

Women in Business Q&A: Maia Haag Co-Founder and President, I See Me! Inc.

Laura Dunn | Posted 12.10.2014 | Business
Laura Dunn

Maia Haag is an entrepreneur and general manager who has gone from managing multi-million dollar businesses at General Mills to writing and self-publi...

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

When Discounting Is Bad for Business, and How Marketing Can Help

Vala Afshar | Posted 12.09.2014 | Business
Vala Afshar

I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...