Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
When it takes up to four million pounds of sand to frack a single well, it's no wonder that demand is outpacing supply and frack sand producers are becoming the biggest behind-the-scenes beneficiaries of the American oil and gas boom.
Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.
Recently I caught up with Maxime Veron, Head of Product Management at Nest to take a deeper look at the company's initiatives in the areas of social good, artificial intelligence(AI) and their vision for the future of the smart home.
Until the adoption of SEC rules to implement the crowdfunding exemption, operators of crowdfunding platforms should tread with extreme caution to ensure compliance with U.S. securities laws. Eureeca discovered this the hard way.
April Valusek, multi-unit franchisee of Wayback Burgers, recognized as one of the most aggressive and ambitious better burger brands in the United States, has always had a particular liking to the restaurant industry.
Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.
Sue has been a CEO, President, or Chief Marketing Officer for digital marketing and ecommerce companies since the earliest days of the internet. She began her career as an attorney -- last as a federal prosecutor with the US Department of Justice.