We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.

The Ellie Fund helps hundreds of women and their family members each year with important, necessary things that it's easy to forget are hard for someone who's sick.

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook "likes" for cause marketing. The change should shake up how organizations weigh the meaning/worth of a Facebook "like."

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won't give. If by cha...

When giving is disconnected from caring and context, it's just charity, in the worst sense of the word.

These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money.

Nonprofits must both inspire and perspire. They have to inspire businesses by choosing the right cause marketing program, and then perspire doing the lion's share of the work to ensure success.

Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in Afghanistan last week was tough. Thirty coffins, 3...

Cause-related marketing has been around for some time now, but that does not mean it is a well-oiled machine yet.

I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.

I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social netw...

A house divided against itself cannot stand. Cause marketing and technology are tools that need to be backed by ideas, purpose, identity, results and values.

The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.

I've made it my mission of late to find good online cause marketing options for small companies and causes. Thanks to attending the Cause Marketing Forum Conference two weeks ago, I've found two more.

Cause Marketing, as a sector, is soaring. An IEG Sponsorship Report predicts that corporate spending on cause marketing will have risen over 6 percent to $1.6 billion in 2010.

Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing.

In this post, we team up and invite you to pitch in for a public brainstorm for KFC about what types of cause marketing partnerships might make more sense for the quick serve chain.

I just can't understand what Kentucky Fried Chicken is thinking with its latest cause marketing program.

Now is the time to engage and be part of the long-term solution where businesses integrate with the nonprofit sector. These worlds don't have to be exclusive; a mutually beneficial relationship is well within reach

On behalf of the nonprofit sector, I would like to ask companies to act more like businesses. If you truly care about making a sustainable difference in the community, focus on where you can make your talent matter.

When you share a link on Facebook for a cancer walk or a charity event, it could be that only half of your friends are tuning in. More women than men...

When Lotay was only 21, his father was tragically killed. After struggling with the agonizing anger, fear and confusion of "why?" he decided to change a horrible negative into positive motivation.

Cause integration deals with the specific ways in which cause is intentionally woven into corporations at deeper, more meaningful levels for the purpose of solving and preventing certain social issues.