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Cause Marketing

Radio Shack Shows Nonprofits How to Succeed on Foursquare

Joe Waters | Posted 02.07.2012 | Impact
Joe Waters

One area in which Radio Shack is winning big is on Foursquare. It started the summer of 2010 when Radio Shack joined the location-based service.

Occupying Billboards: the Power of the Creative Crowd

Caroline Henderson | Posted 02.05.2012 | San Francisco
Caroline Henderson

As this year draws to a close, I can't help but feel as if a new era is approaching. What if the message that defines 2012, and this emerging era, came from the crowd?

94% of Consumers Would Switch Brands to Support a Cause

Auren Kaplan | Posted 02.03.2012 | Impact
Auren Kaplan

If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet. Citizen consumers are empowered i...

6 Thanksgiving Cause Marketing Promotions I'm Thankful For

Joe Waters | Posted 01.23.2012 | Impact
Joe Waters

I know I'm thankful for a lot of things. After all the important stuff, I'm thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer.

Cause Marketing That Moves

Andrea Learned | Posted 02.21.2012 | Green
Andrea Learned

Given how many societal and environmental ills there are to worry about today, it's exciting to think that the creative collaboration could inspire attitude adjustments that might just lead to longer term behavioral shifts.

Would the Next Courageous Marketer Please Rise Up

Sarah O'Leary | Posted 11.17.2011 | Impact
Sarah O'Leary

The stigma of brand vs. "scary charity" association was in the minds of brand marketers, not in those of shoppers and consumers.

There She Blows! Cause Marketing Mobile Gifts Surface With Give.Mobi

Joe Waters | Posted 01.16.2012 | Impact
Joe Waters

I've talked a lot about the coming of mobile payments and their intersection with cause marketing on both my blog and at speaking appearances. It's so...

Can We Change the World by the Way We Shop?

Francine LeFrak | Posted 01.11.2012 | Style
Francine LeFrak

Imagine walking into your local department store, picking out a shirt and eyeing its tag, which says "This product was made in Rwanda by Consolee."

What Can Nonprofits Learn From Food Trucks?

Joe Waters | Posted 01.05.2012 | Impact
Joe Waters

I'm fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Ra...

Four Reasons to Have a Halloween Fundraiser Next Year and Eight Ways to Get Started

Joe Waters | Posted 01.02.2012 | Impact
Joe Waters

Halloween is a frighteningly successful holiday -- you should capitalize on its casual, fun and social nature with a Halloween fundraiser.

Cause ... It Matters

Tess Finkle | Posted 01.01.2012 | Impact
Tess Finkle

Following the media frenzy of (PRODUCT) RED, big businesses seem to be increasingly open to cause marketing as an alternative to general philanthropy.

Women and Bicycling Means Sustainable Business

Andrea Learned | Posted 01.01.2012 | Green
Andrea Learned

Biking represents a simple activity and lifestyle change that could affect so many of the big, societal issues we face today, as well as some that are not given the priority they should, such as community-building and connection with nature.

Creating Movements and Cause Marketing Dreams Can Come True

Mark Horvath | Posted 12.28.2011 | Impact
Mark Horvath

When I started InvisiblePeople.tv I had a dream that to change the story of homelessness and get people into housing we would need to partner with new people and reach new stakeholders.

Would You Buy Ordinary Gum Just Because It Supports a Cause?

Joe Waters | Posted 12.26.2011 | Impact
Joe Waters

Everyone points to Newman's Own as proof that "cause products" such as Project 7 gum can be a big success. But that's like believing your organization can have its own national telethon because Jerry Lewis had one.

And the Band Plays On

Tamsin Smith | Posted 12.21.2011 | Impact
Tamsin Smith

Sometimes crazy and fearless is the only way to move the needle when the status quo is unacceptable.

How to Market Your Social Marketing Campaign

Dorie Clark | Posted 12.20.2011 | Impact
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

8 'Pinktober' Promotions That Deserve A Ribbon

Joe Waters | Posted 12.18.2011 | Impact
Joe Waters

Selfish Giving and Cone Communications, a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share o...

Now Showing at a Theater Near You: Cause Marketing

Joe Waters | Posted 12.14.2011 | Impact
Joe Waters

My friend David Neff is a pretty incredible guy. He's an author. He's a fright master during the Halloween season. And he starts cool things like Li...

Walk This Way

Tamsin Smith | Posted 12.14.2011 | Impact
Tamsin Smith

Just another day and a half in Cape Town, then we move on to Zambia, in search of more products for OBene to bring to an American audience. Our missio...

The Leather Report

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

What more perfect way to end our first day in Cape Town than a lovely dinner with New York-based fashion designer Tina Lutz. Like many other old frien...

Catching a Wave

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

It's Saturday, so I took a break from visiting design studios to marvel at the natural beauty of the Cape's coastline and dive into the ocean. The ...

How to Choose a Cause for Cause Marketing

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between th...

Cause Marketing Guru Bob Thacker Is Ready for the Day After A Day Made Better

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last Tuesday, A Day Made Better celebrated its fifth anniversary by surprising 1,000 teachers across the country with $1,000 in school supplies. The program is working to address a serious issue: teacher-funded classrooms.

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Sneaking the Spinach in with the Popcorn

Peggy Conlon | Posted 12.07.2011 | Business
Peggy Conlon

Content integration can instantly elevate an issue, spark a dialogue and spur consumer action. But to do it right, you have to both entertain and educate -- with a heavy emphasis on entertain.