The insight gap is challenging many sales teams today but strong enterprise sales leaders are investing in the knowledge and systems for their sales teams to bridge the gap.
Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.
Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.