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Chevrolet

Marketing to Women... Some Advice for the Auto Industry

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.

ANOTHER Huge GM Recall

AP | Posted 11.20.2014 | Business

DETROIT (AP) — General Motors is recalling 221,558 Cadillac XTS and Chevrolet Impala sedans because the brake pads can stay partially engaged even w...

Dealership Deal With My 4-Year-Old Son

Marco Gonzalez | Posted 10.25.2014 | Parents
Marco Gonzalez

We talked about different truck models, colors and engines. You name it; we chatted about it. But since I personally love cars, I put myself in his shoes and totally got it.

Time to Take the Chevrolet Silverado to Kalispell, Montana

Rita Cook | Posted 09.29.2014 | Travel
Rita Cook

Kalispell is nestled into some of the best places to visit in the country after all, to the east is Glacier National Park; to the south is Flathead Lake, the largest freshwater lake west of the Mississippi and to the north is Whitefish Mountain for skiing and mountain biking.

The 2014 Chevrolet Corvette Takes St. Tropez

Rita Cook | Posted 08.18.2014 | Travel
Rita Cook

Like a fine wine that just keeps getting better (of course, it's French) Hotel Byblos in St. Tropez is the kind of place you will return to again and again. Like the perfect set of wheels in fact, and what could go better with the South of France than the 2014 Chevrolet Corvette Stingray.

GM Apologizes For Sending Recall Notices To Families Of Those Killed By Defective Models

Reuters | Posted 08.03.2014 | Business

By Marilyn Thompson and Paul Lienert June 3 (Reuters) - General Motors on Tuesday apologized to families of accident victims who have ...

Americans Aren't Fazed By GM Recalls, Apparently

Reuters | Posted 08.03.2014 | Business

(Adds monthly results by Ford, Toyota, VW) By Ben Klayman and Paul Lienert DETROIT, June 3 (Reuters) - Top automakers on...

GM 'Punishes' Engineers For Alleged Cover-Up

AP | By TOM KRISHER and DEE-ANN DURBIN | Posted 06.10.2014 | Business

DETROIT (AP) — General Motors has suspended two engineers in the first disciplinary action stemming from its mishandled recall of more than 2 millio...

Tear-Jerking Chevy Commercial Will Strike A Chord With Every Single Dog Lover

Posted 03.06.2014 | Good News

Chevy's sole interest may be to sell more cars, but its latest commercial doesn't advertise better engines, sleeker designs or wallet-friendly mileage...

Astoria Characters: The Guy Driving the '55 Chevy

Nancy Ruhling | Posted 04.13.2014 | New York
Nancy Ruhling

There's no seatbelt. Pete D'Andrea throws back his head and laughs. It's going to be a loud, rough ride. He can't wait to rev up the engine.

Here's Why Your Facebook Friends Are Turning Purple

The Huffington Post | Alexis Kleinman | Posted 02.05.2014 | Technology

If your friends' Facebook profile pictures have turned purple, your vision isn't failing you. They've changed color for a good cause. Chevrolet is...

Car Review: Chevrolet Silverado 1500 Redesigned in 2014 With More Choices

Rita Cook | Posted 03.29.2014 | Business
Rita Cook

The best thing to know about the 2014 Chevrolet Silverado 1500 is that there are lots of choices. There is a diverse range of body styles to choose from and the engine is pretty fuel efficient for such a large vehicle as well.

Five Cars Americans Would Buy... But Can't

Brian Moody | Posted 12.14.2013 | Business
Brian Moody

Following a recent trip to the Frankfurt Auto Show, I couldn't help but ask myself: "Why can't we buy those cars here in the U.S.?" In some cases, th...

A Serious Case of Prius Envy

Dan Becker and James Gerstenzang | Posted 10.30.2013 | Business
Dan Becker and James Gerstenzang

The success of Obama's green program depends on how closely the auto industry sticks to the spirit, as well as the letter, of the rules it negotiated with the administration.

Study Finds Little Fact in 'Millennials Hate Cars' Stereotype

Brian Moody | Posted 10.26.2013 | Business
Brian Moody

No one wants to admit it, but stereotypes have their root in truth. Think about it: When you get settled in for a trans-Atlantic flight and a handful ...

An Entrepreneur in Flint, Michigan: Lessons from the Life of Billy Durant

Steve Mariotti | Posted 10.04.2013 | Detroit
Steve Mariotti

I used to carry a picture of Billy Durant, a man I never met, in my wallet for years. Looking at the image, I recalled the courage of this great entrepreneur and the guts it took for him to be innovative and build one of the most important automobile empires in world history.

The Next Mobile Frontier: The 'iCar'?

Joseph Farrell | Posted 08.17.2013 | Technology
Joseph Farrell

Last week, the newest frontier in mobility and application development dawned: the "iCar." During its annual World Wide Developer's Conference (WWDC), Apple announced plans to bring the iOS experience in 2014 to at least 12 different car markers.

Transforming a Nation

Tim Jahnigen | Posted 08.06.2013 | Impact
Tim Jahnigen

The time has flown. In fact, I've hardly been home since several members of the One World Futbol Project and I experienced our first team ball delive...

What Really Defines a Luxury Car?

Brian Moody | Posted 08.03.2013 | Business
Brian Moody

The idea that you can only get a luxury car from a luxury brand may be specifically American. Brands like Acura, Infiniti and Lexus were invented to sell luxurious Hondas, Nissans and Toyotas to Americans who probably don't think of Hondas, Nissans and Toyotas as luxury cars.

Grand Prix Is Back.. With A Hot New Track

AP | LARRY LAGE | Posted 08.01.2013 | Detroit

DETROIT — Roger Penske is looking forward to showing the world what Detroit has to offer this weekend. The famed motorsports owner has put his ...

Mad Men: 'Chevy Is Spelled Wrong!'

William Bradley | Posted 07.20.2013 | TV
William Bradley

Season 2's slinky cool "The Jet Set" has been definitively dethroned as Mad Men's kookiest episode ever. We've gone from time out of mind to out of mind time.

Mad Men Gets a Bounce After Shaking Things Up

William Bradley | Posted 07.08.2013 | TV
William Bradley

After a long span of increasingly airless personal drama, followed by last week's intrusion of a major historical tragedy, the show got back to its advertising roots with a vengeance. In fact, the show may have re-booted itself, as it did at the end of Season 3. For once again, the old Sterling Cooper etc. is no more.

Why It's Never Been Easier to Buy a Fuel-Efficient Vehicle

Brian Moody | Posted 05.11.2013 | Business
Brian Moody

If you've rejected hybrids, electric vehicles and diesels because of cost, weird driving dynamics or unusual styling, you may be running out of excuses.

Into Africa: Zanzibar

Tim Jahnigen | Posted 04.08.2013 | Impact
Tim Jahnigen

"Playing soccer gives children time to feel good and experience joy, to bond with teammates, and to be healthy in unhealthy circumstances. The "beautiful game" builds self-esteem and teaches them to treat each other with respect."

2014 Corvette Will Go Through 'Heck' At Milford's Proving Grounds

AP | Posted 01.28.2013 | Detroit

MILFORD, Mich. -- General Motors, like other automakers, showed off its newest, shiniest offerings at this month's Detroit auto show. GM's biggest sp...