Here in America, we have a knack for twisting around the meaning of a word and molding it into something we can get a bit more use out of. Americans are good at capitalizing on opportunities. In fact, we founded our country on that exact ideology.
There are those who are now saying the LGBT community should change tactics while we are winning and not fight back vigorously against bigotry and punish bigots. Is this really a wise strategy? How well did we do when people felt free to be openly homophobic in polite company?
The "holidays" are quickly approaching. How true is that statement? If you want to state the facts, there are religious holidays all year around so we, in some ways, are always in the holiday season, no?
The key here is that more often than not, controversy sells. Precedent seems to have been set. Expect more of these public 'us vs. them' stances being made by corporate CEOs and an equally decisive reaction from activists.