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Chinese Canadians

Chinese New Year: 'Flood' of Top Brands Now Marketing to Chinese Residents of North America

Saul Gitlin | Posted 04.02.2014 | Media
Saul Gitlin

At the beginning of each year, as the Lunar New Year approaches, Chinese media in North America experiences one of its most cluttered periods of advertising as local businesses within the Chinese community, and top national brands flock to acknowledge the holiday.