Google has hit puberty, and that means confusing times ahead for the $50 billion company. Sticks of deodorant and sticks of RAM. Training bras and Google Doc training manuals. Completely inexplicable boners and... well, Google Plus.
It looks like Google is trying to become all things to all people. With Android it's competing with Apple. With its Chromebook laptops, it's competing with Microsoft. It's even competing with GM, Ford and Chrysler now that it's working on driverless cars.
The big risk to Apple's integrated hardware-software strategy is that it might eventually lead to marginalization in a niche "premium" market while the rest of the world standardizes around a more ubiquitous platform.