Every time you eat a healthy meal or walk around the block, you could be helping to provide medical care for disadvantaged children.
Through Check-in...
To the extent that the premium-priced green products named by the Times have taken a hit, consumers' disdain isn't news: Recession or not, mass consumers never loved paying extra for green.
California's top pesticide regulator is leaving her job to work for Clorox. Mary-Ann Warmerdam, the director of the Department of Pesticide Regulation...
Most companies traditionally add to their offerings at this time of year. the assumption being that buyers want as much choice as possible. But recent evidence suggests the paradigm may be shifting.
By increasing its involvement in the emerging world, Clorox is better positioning itself in the established one. Doing both is making the already potent company stronger than before.
Crossposted with www.thegreengrok.com.A report from the headquarters of Burt's Bees.
If you think about it, Burt's Bees -- maker of lip balms, skin cr...
Imagine a low-lying cloud of lethal chlorine gas spreading your home town, stretching 15 miles past your childhood playground, your place of worship, or your friends' homes.
The Sierra Club is a marquee name that has indeed gone for the green: cash. Environmental activists should carefully examine the way in which the organization is operating.
"Advertising is the price companies pay for being un-original."
Yves Behar, speaking at TED
For years I worked as a creative director in advertising...
In the summer of 1984, Burt Shavitz, a beekeeper in Maine, picked up Roxanne Quimby, a 33-year-old single mother down on her luck, as she hitchhiked t...