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Cognitive Behavior

Who's Smarter? Dogs vs Cats (VIDEO)

Jon Hotchkiss | Posted 08.11.2013 | Comedy
Jon Hotchkiss

So, to find out which pet is smarter, dog or cat, This vs That joined forces with dozens of the cutest dogs and cats along with Dr. Aaron Blasidell, the head of UCLA's Animal Cognition Lab and conducted a series of dynamic and interactive experiments.

The Pleasure of Guilt

Ravi Dhar | Posted 05.05.2012 | Business
Ravi Dhar

We conducted a series of five experiments to test the relationship between guilt and pleasure, and in every instance we found that those who felt guilty also experienced the greatest enjoyment.