Colgate

Carrying the Torch in a Digital Age

Howard Fineman | Posted 07.15.2011

Read More: Colgate Howard Fineman, Colgate 2011, Colgate 2011 Commencement Speaker, Colgate Commencement 2011, Colgate, Howard Fineman Colgate Commencement, Colgate University, Howard Fineman Colgate Speech, College News
Howard Fineman

Colgate is the answer, not the problem. The paradox of our Upstate isolation -- which was the old knock on Colgate -- is now the saving essence of it. Colgate offers the opposite of a fragmented, distracted, virtual world.

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Shillin' on Campus

Christie Garton | Posted 05.25.2011

Read More: Madewell, University of North Carolina Chapel Hill, College Promotions, Teen Vogue, Youth Demographic, Colgate, Pink, Showtime, Marketing, Clinique, College News
Christie Garton

Erin Cunningham is University Chic blogger and underclassman at George Washington University. The following is a student's perspective on the recent c...

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Basketball Team Holds Opponent To 8 First Half Points

AP | JOHN KEKIS | Posted 05.25.2011

Read More: Syracuse Colgate, Syracuse, Colgate, Syracuse Basketball, College Basketball, Sports News

SYRACUSE, N.Y. — Rick Jackson had 18 points and 10 rebounds, his eighth double-double of the season, and Syracuse clamped down on another oppone...

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At Colgate, Missing Links In Suicide Prevention

Maroon News | Posted 05.25.2011

Read More: Cornell Suicides, College Suicide Rate, Depression, Cameron Dabaghi, Yale-Suicide, Suicide Response, Cornell Suicides 2010, College Suicide Response, College Suicide Prevention, Colgate, College Suicide, Suicide Prevention, College News

Last Tuesday, March 30, a Yale student committed suicide by jumping off the Empire State Building. Several weeks earlier, on March 12, a Cornell Unive...

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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Export This!

Megan Shank | Posted 05.25.2011

Read More: Chickens, Beijing Olympics, Hello Kitty, China Automobile, Disney, Cell Phones and Radiation, China, Pepsico, Colgate, Strange Chinese Products, Business News
Megan Shank

Most companies innovating in China naturally target the massively growing market right outside their research centers. Here is a list of popular Chinese products that won't ever successfully export.

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