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Communications

What Is Competency-Based Education, and Why Does It Matter?

Julian L. Alssid | Posted 08.26.2014 | Education
Julian L. Alssid

The curricula for competency-based programs as a whole are purpose-built to prepare students for industry and careers as they evolve

Women in Business Q&A: Maura Tuohy, Social Media Director at Eleven

Laura Dunn | Posted 08.22.2014 | Business
Laura Dunn

Maura Tuohy is the Social Media Director at Eleven. She has launched clients like MasterCard, Nestle, Jack Daniels, Hyundai and Microsoft into social...

How to Help Americans Care About Climate Change Now

Lisa Bennett | Posted 08.20.2014 | Green
Lisa Bennett

Engaging more Americans in climate action requires that we talk about this issue with more humanity -- more openness, honesty and heart. We have to get as acquainted with the feelings as the facts of global warming.

Communication is Aid-and More

Rev. Larry Hollon | Posted 08.12.2014 | World
Rev. Larry Hollon

Misinformation and misunderstanding along with superstition about Ebola abound. The virus is not airborne. According to medical experts, it spreads through contact with the body fluids of an infected individual or the body of a deceased victim.

Women in Business Q&A: Liz Kaplow, Founder and CEO of Kaplow Communications

Laura Dunn | Posted 08.04.2014 | Business
Laura Dunn

Liz is the founder and CEO of Kaplow Communications, a leading public relations and communications agency that connects brands and products with consumers and influencers through the art of storytelling.

Small Management Tweaks With a Big Payoff

Tom Fox | Posted 09.17.2014 | Politics
Tom Fox

Federal leaders can have a major influence on employee satisfaction, but it can sometimes be hard for them to figure out where to start. They know it'...

Growing Public Will for Climate Action

Lisa Bennett | Posted 09.09.2014 | Green
Lisa Bennett

It should be no surprise that an issue such as global warming has not yet become a popular cause in America -- despite a quarter-century of talk about it, and the fact that a failure to address it undermines humanity's own self-interest.

#MeWeSyria: Resistance and Hope

Mohsin Mohi-Ud Din | Posted 08.20.2014 | Impact
Mohsin Mohi-Ud Din

The barriers are perceived as unbreakable, but what I found was that barriers can and will be broken down all the time, all around us. The world may be failing the youth of Syria by not realizing peace, but the youth of Syria will not fail the world.

The First Thing You Do in War Is Take Over the Communications System, or Why I Love Sheffield Doc Fest

Vivian Norris | Posted 08.20.2014 | Media
Vivian Norris

Money and the enormous wealth gap has lead to a non-democratic representation in the media sphere and that now extends to so-called public television.

The Specifics of Storytelling for Social Innovation

Pauline Zalkin | Posted 08.03.2014 | Impact
Pauline Zalkin

A story is a roadmap to another person's subjective experience - the gateway to empathy. It's obvious, then, why stories are an essential means of relating for social innovators.

The Compact With Capitalism: Wheeler's Net Neutrality Dodge

Tracy Rosenberg | Posted 07.27.2014 | Politics
Tracy Rosenberg

Rhetoric and reality sometimes diverge. Right now, the future of the Internet is hooked like a fish between two different paths.

Brand-building Tips for Grassroots NGOs

Barry Segal | Posted 07.21.2014 | Impact
Barry Segal

Guest Post by Gabrielle Francesco Brand development is often the last thing on the mind of an executive director of a grassroots NGOs working in a d...

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

The Big Data Craze Is Just as Qualitative as It Is Quantitative

Sean Donahue | Posted 07.01.2014 | Media
Sean Donahue

For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.

"Global Whaaamin, What a Faaaahhhce!" Someone Help Scientists and Academics Communicate

Marc Gopin | Posted 06.30.2014 | Green
Marc Gopin

When you lose the Tom Paines of common sense in liberal New England, then you don't stand a chance of evolving American culture. Don't say something stupid and expect him to believe it.

Art Class for the Digital Age: The Emergence of the 'Visual-First' Social Web

Sean Donahue | Posted 06.24.2014 | Media
Sean Donahue

In recent months, the ever-evolving social Web and demand for a visual-first approach requires that everyone in public affairs and communications learn how to create and design compelling visual content.

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 06.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 06.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

A New U.S. Global Policy in Communications

John M. Eger | Posted 05.15.2014 | Technology
John M. Eger

We have finally recognized that the International Corporation for Assigned Names and Numbers (ICANN)--a U.S. based corporation with unlimited power to...

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 05.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.

Goodbye Yellow Brick Road

Michael Ramah | Posted 04.22.2014 | Business
Michael Ramah

The opportunities this presents for connection and communication are amazing. But so are the challenges.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.

Radio Beijing in the Middle East

Joseph Braude | Posted 04.08.2014 | World
Joseph Braude

Like American public diplomacy efforts in the Arab world, the Confucius Institute--the franchise of Chinese educational facilities that was promoted in the Arabic CRI broadcast--also encounters opposition in some countries where it maintains a presence.