I can't whip people over the head with a canvas grocery bag to get them to see why I'm so passionate. For any person to forward the sustainability movement, it's about seeing where sustainability already exists.
Tell the flight attendants you want just the can, no napkin, next time you need a shot of carbonated caffeine while in the air. Why use so many plastic cups, and what happens to them when the plane lands?
The governance operating system is based on an underlying assumption that employees act in their self-interest. This operating system worked perfectly fine for decades, until leaders began calling on employees for other things besides productivity.