Marketing planning has traditionally been rigid in its operational discipline and very sequential in its process. The evolution of always-on capabilities means we need to get more nimble and agile, allowing for a degree of (adjustable) risk in our approach.
In 2007, who could have predicted the data tsunami of today? Not when Skype was in beta, Apple's store for its then-new product iPhone wasn't open for business yet, and Google hadn't acquired the Android mobile platform.
Outcomes! Data-driven! Performance management! These words are buzzing throughout the nonprofit sector. Funders want to fund them, nonprofits want to have them. How do you get your nonprofit to the point where data can demonstrate that you're effective?
People expect instant access to data from anywhere, and to be able to share and collaborate in ways many of us would have found hard to imagine just a few years ago. But, as is often the case, with freedom and options come complexity and confusion.
California's Attorney General Kamala Harris released new guidelines targeted at mobile application developers to ensure consumer awareness of privacy and data practices. This trajectory could be influential in creating federal policy around privacy, data and consumer notice.
Making the transition to online business is sometimes difficult and can leave small business owners with a ton of questions. However, as 78 percent of North Americans are Internet users, the investment is likely to be a worthwhile one -- as long as a few simple things are kept in mind.
Obama is currently enjoying not only a vacation with his family in Hawai'i, but also a "second honeymoon" with the public at large. If history is any guide, the fiscal cliff deal could create another wave of approval on top of the "second honeymoon."
Fueled by its many natural resources, Africa is growing fast, is finally beginning to reduce poverty and seems headed for success. Or so we think, for there are major problems with its data, problems that call for urgent, game-changing action.