Single Boomers: Marketing Myths and Mistakes
Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.
Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.
Charlotte Hilton Andersen | Posted 06.03.2008 | Living
In addition to places with known cameras, usually for security purposes like 7-11s, London and everywhere Britney Spears goes, cameras are now filming you from billboards.
Bella DePaulo | Posted 05.24.2008 | Media
The ad funded by "Women Count" counts every woman -- as long as she is married. I wonder, are single women also invisible to Hillary?
Lincoln Mitchell | Posted 05.20.2008 | Politics
1964 was the last time a Democratic nominee for President carried majority of the white working class vote, measured by either income or education.
Ari Melber | Posted 05.06.2008 | Politics
Barack Obama is back. Tuesday's results did not provide the "game changer" Hillary desperately needed. Instead, Obama built on his leads in delegates and the popular vote. And that's not all.
Bella DePaulo | Posted 05.05.2008 | Politics
Single voters play favorites, their favorites are Democrats, and there are about 92 million of them eligible to vote.
Erik Lundegaard | Posted 03.04.2008 | Entertainment
Yesterday I saw the same headline in a lot of newspapers. About Iraq? Pakistan? About the March 4 showdown between Hillary Clinton and Barack Obama? No. About the trailer for the new Indiana Jones movie.
Kate Miller | Posted 02.29.2008 | Home
A population of 23,904,380, according to the 2007 census. 50.2 percent female. 69.8 percent white. 35.7 percent Hispanic or Latino. 11.6 percent Afric...
Jason Rothenberg | Posted 02.26.2008 | Politics
The security moms, as they were once known, will not be frightened into voting for the Republican. Not this time. Not this year.
Chris Weigant | Posted 12.03.2007 | Politics
The demographic that starts to feel "I'm a part of something that is going to change this country, and I'm proud to go vote" may be the key to victory for one of the Democratic candidates.
Marty Kaplan | Posted 11.11.2007 | Politics
It turns out that -- just as there are conservatives, liberals and moderates -- there are people with red, blue and purple taste.
Christine Lahti | Posted 11.04.2007 | Politics
For the first time in history, the majority of US households are headed by someone who is not married and a whopping 24% of the US population is unmarried women. Everyone is talking to them now. But are they listening?
Mary Bradley | Posted 10.24.2007 | Living
With each additional $100,000 in the median price of homes, obesity rates in a particular zip code drop 2%.
Bella DePaulo | Posted 09.17.2007 | Living
September 16-22 is Unmarried and Single Americans Week. Just in time for the celebration, the Census Bureau just released the latest figures showing a...
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Bella DePaulo | Posted 06.13.2008 | Business