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Differentiators

How to Find the ROI in Social

Ted Rubin | Posted 09.18.2014 | Business
Ted Rubin

In the world of coordinated creation of social media stories, there's typically two kinds of success, or ROI, on social campaigns -- Cost Mitigation and Sales Increase.

If a Tweet Falls in the Forest

David Sable | Posted 01.23.2014 | Media
David Sable

What is a tweet without a retweet? Or better put... Is Twitter really social without retweets?