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Digital Media

How Programmatic Media Buying Is Saving The Banner Ad

Dean Jayson | Posted 11.26.2014 | Media
Dean Jayson

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!

4 Great Online Tools for Music Lovers

Shayla R. Price | Posted 11.26.2014 | Technology
Shayla R. Price

Music is the cornerstone of human culture. No matter who you are or what you do, a great song can make you feel happy. A certain track can remind you of unforgettable experiences, like your first kiss, honeymoon, or the birth of your child.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Are We Viewing Consumer as Human?

Jure Klepic | Posted 11.25.2014 | Business
Jure Klepic

Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.

Navigating the Changing Marketing Landscape

Jonathan Hall | Posted 11.21.2014 | Business
Jonathan Hall

There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

A Financial Services Marketing Girl's Guide To Surviving A Compliance Conference

April Rudin | Posted 11.19.2014 | Business
April Rudin

Our audience looked shell-shocked although it was only the morning of day 2. Deer in the headlights-I think I was the only one in the room smiling. How could I lighten their load? This is not a funeral nor a death sentence I thought. 6 years later, has anything really changed?

Crystal Jiang: Listen to Your Mentor and Keep Hustling

Jonha Revesencio | Posted 11.19.2014 | Business
Jonha Revesencio

This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to...

Pauline Pangan: Invest Your Time in Learning

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to...

Joey Alarilla: Reinvent and Continue Innovating for Growth

Jonha Revesencio | Posted 11.28.2014 | Business
Jonha Revesencio

Constantly innovating, open to collaboration and always reinventing himself - these are just some of the things I could quickly think of whenever Joey Alarilla, is mentioned.

Paul Malicki: Increase Your Value by Becoming an Expert in Your Area

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

Starting his first business at the age of 15, Paul Malicki, CMO of taxi booking app, Easy Taxi, learned the value of hard work at such a young age and shares the importance of finding your passion as soon as possible and try not to follow the herd to carve your own career.

Eduardo Mapa: The Future Belongs to Those Who Dare to Be First

Jonha Revesencio | Posted 11.18.2014 | Business
Jonha Revesencio

I've caught up with Eduardo Mapa, the Chief Executive Officer, Havas Digital of Havas Media China. He's the man who started his career as a sales and marketing person and eventually becoming one of the pioneering and most respected advertising professionals in the Philippines and the whole Asia Pacific.

Clara Chen: Stay Ahead of the Culture by Creating It

Jonha Revesencio | Posted 11.18.2014 | Business
Jonha Revesencio

Fresh from the success of her previous startup, there's no stopping the millennial entrepreneur Clara Chen to conquer the next challenge - being the CEO of the influencer marketing and content management platform in Asia Pacific, Influr.

Andy Yeo: Build Authentic Relationships and Grow Your Network

Jonha Revesencio | Posted 11.28.2014 | Business
Jonha Revesencio

How do you establish your professional network when you're fresh out of college? For Andy Yeo, Solutions Consultant at HootSuite APAC, he shares the importance of building an authentic relationship with anyone at any time, even before the graduation.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Love and Happiness

Caroline Giegerich | Posted 11.17.2014 | Healthy Living
Caroline Giegerich

Source: Waffle House Facebook Page We're all searching for it. Some search with running shoes. Some with wine glasses. Some fire up online sites ...

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 11.12.2014 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Is It Worth a Drive? Four Questions to Ask When Deciding on a New Message Vehicle

Heather Piedmont | Posted 11.12.2014 | Business
Heather Piedmont

The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

On Spotify, Taylor Swift, and Making a Living as an Independent Musician in the Digital Age

Raina Rose | Posted 11.08.2014 | Media
Raina Rose

The 20th century was the only time in the history of music where some musicians got very well paid for their work. Those days are over. I am not an economist. One might say a folksinger is opposite of an economist, but I have a reasonable grasp on supply and demand economics.

Finding the 'E' in the Fight Against Ebola

Bhaskar Chakravorti | Posted 11.06.2014 | World
Bhaskar Chakravorti

Without question, a central tool in the fight to contain and drive out the scourge of Ebola is the digital communications infrastructure.

A Bagful of Sugar Rot: Is Subscriber 'Support' Just Some Kind of Trick in the Pay-TV Provider Wars?

Marie Woolf | Posted 11.04.2014 | Media
Marie Woolf

When CNN and six other channels suddenly vanished from Dish Network on October 21 due to failed contract negotiations with content provider Turner Broadcasting, I decided to go along with the gag, for one of my masochistic little experiments in customer service.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...