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Digital Media

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 07.21.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

Robert Scoble: Welcome to the Age of Context

Vala Afshar | Posted 07.17.2014 | Technology
Vala Afshar

According to Robert Scoble, if you want to read the future, look no further than the startup community. As the Chief Startup Liaison for Rackspace, th...

#AOLBuild Meets Founder Reshma Saujani @GirlsWhoCode

AOL BUILD | Posted 07.15.2014 | Technology
AOL BUILD

Saujani is a self-proclaimed "Feminist with a capital F" and while she asks "Where are the women?," she definitely knows where they should be: EVERYWHERE.

Rethinking Thought Leadership to Cut Through the Digital Clutter

Sarah Granger | Posted 07.14.2014 | Business
Sarah Granger

Since its introduction into business language, the term has been lauded, mocked and overused, gradually morphing into a new concept that is now employed in a variety of ways inside and outside of the business landscape.

Public Art in Digital Space (#ArtofY)

Alex Schattner | Posted 07.10.2014 | Arts
Alex Schattner

It's hard to imagine artists working without the generosity of wealthy patrons. So, it may seem shocking that BC Biermann and Jordan Seiler thrive on pissing those patrons off by protesting public ad spaces.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Simple Messages and Digital Voices

Chris Komisarjevsky | Posted 07.07.2014 | Business
Chris Komisarjevsky

With so many brands vying for attention, the media and the marketplace are chock full of messages trying to convince us to buy, believe, support or join.

Riding the Waves of Digital Marketing: The Future Is NOW

N. Kimron Corion | Posted 07.08.2014 | Business
N. Kimron Corion

Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Higher Ed Slims Down

Kitty Dare | Posted 07.02.2014 | Education
Kitty Dare

Higher education in America fails mostly for the same reason people get fat. It takes a lot of hard work to be successful no matter how you go about it. But there are options.

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

'YO' I'm Not Impressed

Jamie Silverman | Posted 06.26.2014 | Technology
Jamie Silverman

Next time you're contemplating sending a "Yo" to a person in the hopes of a positive response, take a step back and consider what yo doing.

When Neurotic Behavior Is Actually Good for You

Devora Rogers | Posted 06.25.2014 | Business
Devora Rogers

If you've just spent three hours researching which travel bag to buy, know that you're not alone.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

Wall St West? What You Can Learn From A Financial Services New Media Start-Up In Silicon Valley

April Rudin | Posted 06.16.2014 | Media
April Rudin

I suddenly realized that it no longer felt novel to be turning virtual pages on a tiny lit up screen, checking out a conversation between people I'd never met about a story I wrote, in real time. "New media," I realized, is already old.

How the Cosmos Teaches Humility to Social Media Show-offs.

Sourav Roy | Posted 06.13.2014 | Media
Sourav Roy

How effortlessly millions of worthless human 'points' have spawned that are nothing more than signboards of hollow egotistic display. So, where is that social element of social media, again? Or did I miss something?

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

How the Internet Is Transforming from a Tool of Liberation to One of Oppression

Astra Taylor | Posted 06.05.2014 | World
Astra Taylor

Thanks to Snowden, we now know the Internet has become a giant government spying apparatus dependent on the complicity of companies we use everyday. A Reuters poll from April showed that a majority of Americans believe that technology companies including Google, Facebook, Twitter, and Amazon are "encroaching too much upon their lives." It's a rather remarkable statistic given these companies were universally loved not that long ago, widely imagined to be allies of the people against the old oligarchs.

Making the world kinder, one "digital hug" at a time

Laura Howe | Posted 06.03.2014 | Impact
Laura Howe

While we train digital volunteers, ultimately what we do isn't very complex. We help people feel more connected when something scary is happening. We offer some basic human kindness.