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Digital Media

10 Reasons Perry Belcher Dominates Digital Marketing

Tyler Collins | Posted 10.17.2014 | Business
Tyler Collins

Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant moving target for many businesses and professional ...

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

Parenting In The Time Of Viral

Megan Egbert | Posted 10.08.2014 | Parents
Megan Egbert

I aim to connect with people through sharing stories. But where do my rights as a parent end and my children's rights as digital citizens begin? In a huge gray area of unknown, that is where.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

Digital Requiem

Christopher Slaney | Posted 09.24.2014 | Media
Christopher Slaney

In April 2002 I delivered a graveside eulogy to my friend Benny who had succumbed to cancer. A few months later a mutual acquaintance asked me if I thought enough time had passed for it to be okay to delete Benny's name and number from his cell phone.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 09.24.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 09.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

News For High Schools: Digital Media Plus Teaching Equals Support For Freedom

Eric Newton | Posted 09.17.2014 | Education
Eric Newton

This year, for the first time, American high school students show a greater overall appreciation for the First Amendment than do adults.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

The Global Search for Education: Learn by Action

C. M. Rubin | Posted 09.09.2014 | Education
C. M. Rubin

"No matter the platform, people will always need to know how to understand, analyze and reflect upon larger contexts and systems. That pro-active cre...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Will Your Kids Be Getting These Digital Lessons This Year?

Diana Graber | Posted 09.04.2014 | Education
Diana Graber

Cyber Civics prepares kids for their digital lives by teaching them how to protect their online privacy, manage their digital reputation, prevent and/or respond appropriately to cyberbullying, avoid plagiarism and copyright infringement and so much more

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Promoting Engaged Scholarship and Community-Oriented Media for Social Good

Srivi Ramasubramanian | Posted 09.03.2014 | Impact
Srivi Ramasubramanian

A year-long academic sabbatical this past year offered me and my family the opportunity to visit multiple countries, interact with new people, and engage with numerous cultures.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 09.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

Rana Florida | Posted 08.26.2014 | Business
Rana Florida

This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...