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Digital Media

News For High Schools: Digital Media Plus Teaching Equals Support For Freedom

Eric Newton | Posted 09.17.2014 | Education
Eric Newton

This year, for the first time, American high school students show a greater overall appreciation for the First Amendment than do adults.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

The Global Search for Education: Learn by Action

C. M. Rubin | Posted 09.09.2014 | Education
C. M. Rubin

"No matter the platform, people will always need to know how to understand, analyze and reflect upon larger contexts and systems. That pro-active cre...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Will Your Kids Be Getting These Digital Lessons This Year?

Diana Graber | Posted 09.04.2014 | Education
Diana Graber

Cyber Civics prepares kids for their digital lives by teaching them how to protect their online privacy, manage their digital reputation, prevent and/or respond appropriately to cyberbullying, avoid plagiarism and copyright infringement and so much more

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Promoting Engaged Scholarship and Community-Oriented Media for Social Good

Srivi Ramasubramanian | Posted 09.03.2014 | Impact
Srivi Ramasubramanian

A year-long academic sabbatical this past year offered me and my family the opportunity to visit multiple countries, interact with new people, and engage with numerous cultures.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 09.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

Rana Florida | Posted 08.26.2014 | Business
Rana Florida

This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

The Academy's Tribute Tweet for Robin Williams Backfired. So Why Did People Forgive It?

Winnie Kao | Posted 08.22.2014 | Technology
Winnie Kao

Good intentions only matter if people believe that you have good intentions. The Academy's tweet, while now widely recognized as being misguided, was perceived to be driven by sincerity.

30 Years Of Music Industry Upheaval In 30 Seconds

The Huffington Post | Kevin Short | Posted 08.22.2014 | Technology

In 30 years, we've gone from flipping cassette tapes to playing CDs to downloading iTunes to streaming Spotify. These seismic shifts in the music i...

What Is a Digital Ocean Country?

Samantha_Harris | Posted 08.15.2014 | Green
Samantha_Harris

Shark week got me thinking... Do you really care about the ocean? What's beyond the shoreline may never cross your mind. Could an ocean country change that?

Kids and Technology: Can We Ever Really Keep Up?

Diana Graber | Posted 08.14.2014 | Parents
Diana Graber

There is still one realm where we are ahead of our kids, and that's in "life skills," which are sorely needed--believe it or not--in digital spaces. These life skills include things like kindness, respect, and thoughtfulness, and they're considered skills because in the old days, we actually learned them by observing the behavior of the adults around us.

From Digital Overload to Enlightenment

Martin O’Leary | Posted 08.12.2014 | Technology
Martin O’Leary

Immanuel Kant described enlightenment as one's emergence from self-imposed immaturity. But how can a digital addict ever achieve enlightenment with so many distractions, let alone escape immaturity?

Manners in Our Digital World

2BoomerBabes | Posted 08.05.2014 | Technology
2BoomerBabes

Bad manners seem to be everywhere! Whether it's dinner guests fielding phone calls in the middle of a meal, drivers playing chicken for parking spaces, or the idiot on the subway clipping his toenails, we are one unmannered bunch.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

The Evolution of the Digital Parent

Suren Ramasubbu | Posted 08.01.2014 | Parents
Suren Ramasubbu

A major part of the challenge of parenting in this day and age lies in managing the increasingly digital lives of their children, especially in their tween and teen years.

Understanding the Implications of Consumer Empowerment in Health Care

Renée Richardson Gosline | Posted 07.31.2014 | Healthy Living
Renée Richardson Gosline

The days of the passive patient and omnipotent Marcus Welby-like physician are long gone. Since the 1990s, consumer empowerment in health care has bee...

To 'Like' or Not to 'Like': The Facebook 10 Commandments

Courtney Garcia | Posted 08.01.2014 | Comedy
Courtney Garcia

As an OG of Facebook, I feel inclined to offer advice. There are rules to this shit, as Biggie once said. Thus, I've written a 'Liking Manual,' a step-by-step booklet to clean up the Feeds, and help tweetsters get their digital game on track.

The Power of Today's Newsroom: No Match for the Buzzfeed Listicle?

Jennifer Risi | Posted 07.28.2014 | Media
Jennifer Risi

Online stories often have an eternal shelf life that holds no geographical boundaries. The more that traditional media and brands collectively embrace this new normal, the more these challenges will become opportunities for us all.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.