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Digital Media

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

Rana Florida | Posted 08.26.2014 | Business
Rana Florida

This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 08.25.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

The Academy's Tribute Tweet for Robin Williams Backfired. So Why Did People Forgive It?

Winnie Kao | Posted 08.22.2014 | Technology
Winnie Kao

Good intentions only matter if people believe that you have good intentions. The Academy's tweet, while now widely recognized as being misguided, was perceived to be driven by sincerity.

30 Years Of Music Industry Upheaval In 30 Seconds

The Huffington Post | Kevin Short | Posted 08.22.2014 | Technology

In 30 years, we've gone from flipping cassette tapes to playing CDs to downloading iTunes to streaming Spotify. These seismic shifts in the music i...

What Is a Digital Ocean Country?

Samantha_Harris | Posted 08.15.2014 | Green
Samantha_Harris

Shark week got me thinking... Do you really care about the ocean? What's beyond the shoreline may never cross your mind. Could an ocean country change that?

Kids and Technology: Can We Ever Really Keep Up?

Diana Graber | Posted 08.14.2014 | Parents
Diana Graber

There is still one realm where we are ahead of our kids, and that's in "life skills," which are sorely needed--believe it or not--in digital spaces. These life skills include things like kindness, respect, and thoughtfulness, and they're considered skills because in the old days, we actually learned them by observing the behavior of the adults around us.

From Digital Overload to Enlightenment

Martin O’Leary | Posted 08.12.2014 | Technology
Martin O’Leary

Immanuel Kant described enlightenment as one's emergence from self-imposed immaturity. But how can a digital addict ever achieve enlightenment with so many distractions, let alone escape immaturity?

Manners in Our Digital World

2BoomerBabes | Posted 08.05.2014 | Technology
2BoomerBabes

Bad manners seem to be everywhere! Whether it's dinner guests fielding phone calls in the middle of a meal, drivers playing chicken for parking spaces, or the idiot on the subway clipping his toenails, we are one unmannered bunch.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

The Evolution of the Digital Parent

Suren Ramasubbu | Posted 08.01.2014 | Parents
Suren Ramasubbu

A major part of the challenge of parenting in this day and age lies in managing the increasingly digital lives of their children, especially in their tween and teen years.

Understanding the Implications of Consumer Empowerment in Health Care

Renée Richardson Gosline | Posted 07.31.2014 | Healthy Living
Renée Richardson Gosline

The days of the passive patient and omnipotent Marcus Welby-like physician are long gone. Since the 1990s, consumer empowerment in health care has bee...

To 'Like' or Not to 'Like': The Facebook 10 Commandments

Courtney Garcia | Posted 08.01.2014 | Comedy
Courtney Garcia

As an OG of Facebook, I feel inclined to offer advice. There are rules to this shit, as Biggie once said. Thus, I've written a 'Liking Manual,' a step-by-step booklet to clean up the Feeds, and help tweetsters get their digital game on track.

The Power of Today's Newsroom: No Match for the Buzzfeed Listicle?

Jennifer Risi | Posted 07.28.2014 | Media
Jennifer Risi

Online stories often have an eternal shelf life that holds no geographical boundaries. The more that traditional media and brands collectively embrace this new normal, the more these challenges will become opportunities for us all.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 07.21.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

Robert Scoble: Welcome to the Age of Context

Vala Afshar | Posted 07.17.2014 | Technology
Vala Afshar

According to Robert Scoble, if you want to read the future, look no further than the startup community. As the Chief Startup Liaison for Rackspace, th...

#AOLBUILD Meets Founder Reshma Saujani @GirlsWhoCode

AOL BUILD | Posted 08.05.2014 | Technology
AOL BUILD

Saujani is a self-proclaimed "Feminist with a capital F" and while she asks "Where are the women?," she definitely knows where they should be: EVERYWHERE.

Rethinking Thought Leadership to Cut Through the Digital Clutter

Sarah Granger | Posted 07.14.2014 | Business
Sarah Granger

Since its introduction into business language, the term has been lauded, mocked and overused, gradually morphing into a new concept that is now employed in a variety of ways inside and outside of the business landscape.

Public Art in Digital Space (#ArtofY)

Alex Schattner | Posted 07.10.2014 | Arts
Alex Schattner

It's hard to imagine artists working without the generosity of wealthy patrons. So, it may seem shocking that BC Biermann and Jordan Seiler thrive on pissing those patrons off by protesting public ad spaces.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Simple Messages and Digital Voices

Chris Komisarjevsky | Posted 07.07.2014 | Business
Chris Komisarjevsky

With so many brands vying for attention, the media and the marketplace are chock full of messages trying to convince us to buy, believe, support or join.