The American Heart Association (AHA) should be commended for its review of e-cigs. It places appropriate emphasis on the importance of rapidly carrying out research to fill key gaps in our ability to develop science-based regulations.
Anti-smoking advocates have become so used to demonizing smoking and so afraid of giving an inch that they are waging a war against a practice that is actually accomplishing the goal of reducing or eliminating people's smoking.
Many of the practices e-cigarette companies are using to pitch their products are prohibited for cigarette marketing under measures like the comprehensive 2009 Family Smoking Prevention and Tobacco Control Act, but these restrictions do not currently apply to e-cigarettes.
E-cigarettes, and the furtively named "vaping" industry it has spawned, are a mostly uncharted territory of the public health landscape that is finally -- finally -- getting some guidance from the Food and Drug Administration.