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Earned Media

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 06.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 05.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

Only Two Ways to Guarantee Short-Term Digital Marketing Returns

Chad Pollitt | Posted 11.09.2013 | Technology
Chad Pollitt

It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.

The Sudden Rise of the Digital CMO

Jim Yu | Posted 08.04.2013 | Small Business
Jim Yu

Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.