Edelman

New Year, New CEOs: Breaking the News Is Neither the Beginning Nor the End

Matthew Harrington | Posted 03.06.2012

Read More: Ram Charan, Avon, Ibm, Company Leadership, Ceos, Communications, Crisis Communications, Edelman, Business News

While often fraught with communications challenges, CEO transitions should be considered a natural part of a company's life cycle and an important opportunity to build stakeholder trust.

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What's Next For Cause Marketing?

The Huffington Post | Posted 09.15.2011

Read More: Edelman Goodpurpose Study, Carol Cone, Breakthrough Nonprofit Branding, QR Codes, Cause Marketing, Csr, Edelman, Charity, Impact News

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social netw...

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Wal-Mart: Unions Love Us

Al Norman | Posted 05.25.2011

Read More: Mayor Daley, Lee Scott, Edelman, Working Families for Wal-Mart, Wal-Mart's Push Polls, Blue State Elites, Walmart, Walmart New York, Walmart Unions, Business News

No retailer in American history has ever had to divert so far from its corporate mission to do damage control on its image.

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Davos Looks at Trust

Aron Cramer | Posted 05.25.2011

Read More: World Economic Forum 2011, Davos 2011, Edelman, Davos, World Economic Forum, Business News

2010's worst events, from Toyota's widespread product safety problems to the failure of the Deepwater Horizon, reinforce the notion that companies that don't get the basics right have no chance of earning public trust.

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Must 'Ethical PR' Be an Oxymoron, Richard Edelman?

Wendell Potter | Posted 05.25.2011

Read More: Health Care Reform, Spin, Wendell Potter, Edelman, Healthcare Reform, Ethics, Public Relations, Media News

The reason only a handful of PR people use 'PR' in their titles these days is because PR itself has a PR problem -- and for good reason. That's a shame, because press relations is not inherently evil or manipulative.

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VIDEO: No More Media Silos: Digital Content Needs to Universally Accessed, paidContent's Staci Kramer

Andy Plesser | Posted 05.25.2011

Read More: Beet.TV, Paid Content, Paidcontent, Digital Content, Edelman, Monaco Media Forum, Media News

MONACO -- For publishers to succeed in the fast changing media environment, digital content must be universally accessed, irrespective of the device...

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The Rise of the Citizen Blogger

DeronTriff | Posted 05.25.2011

Read More: Bloggers, Social Media, Good Purpose Study, Causes, Water, Procter & Gamble, Changents, Edelman, P&G, Impact News

The floodgates have been thrown open again for the pundits and the proponents to debate whether consumers fully embrace the "fifth P" (Purpose) of the "marketing mix."

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BBC's Sambrook "Brands are now Storytellers"

Steve Rosenbaum | Posted 05.25.2011

Read More: Bbc, Steve Rosenbaum, Rosenbaum, Edelman, Pr, Public Releations, Steven Rosenbaum, Sambrook, Media News

What's happening to journalism? Is it "over" -- or just evolving? One thing is certain -- many of the subjects of mainstream journalism are taking t...

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Where Have All the Content Creators Gone?

Ramon Nuez | Posted 05.25.2011

In a recent study by Forrester's -- Social Technographics -- the company endeavors to gage how consumers are adopting social media. The information ...

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Last Tango in Davos ... Globalism and Social Media Hook Up

Eric Ehrmann | Posted 05.25.2011

Read More: Davos, Carlos Ghosn, Social Media, Twitter, Bill Gates, Edelman, Ratan Tata, Globalism, World Economic Forum, Silicon Valley, Hilary Clinton, Lawrence Lessig, Henry Luce, Jery Rubin, Barack Obama, Media News

Social media needs to grow up before living out its half-life like most other social experiments do or it will get co-opted by the globalist whale.

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The Perino Conundrum: PR's Expert Inexperts

Martin Luz | Posted 05.25.2011

Sometimes a story just sticks with you. Such is the crazy and amusing story of Dana Perino - Bush's White House House Press Secretary - who admitted she had no idea what the Cuban Missile Crisis was.

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Global Trust In Business Plummeted In 2008: Edelman Survey

Reuters | Scott Malone | Posted 05.25.2011

Read More: Edelman Trust Barometer, Edelman, Global Trust in Business, Business News

BOSTON (Reuters) - Trust in business plummeted worldwide last year, as the global economic crisis sent financial institutions pleading for government ...

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Swiftboating the Wal-Mart Movie

Jim Gilliam | Posted 05.25.2011

Read More: Mike Deaver, New York Times, Documentary, Robert Greenwald, Edelman, Wal-Mart, John Tierney, Business News

In another time, the conservative elite would be rushing to embrace a film defending family business from unfair big business destruction. Follow it along, this is classic right-wing echo in action.

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