We ought to worry what the constant cognitive Mardi Gras of our über-connected/multitasking existence is doing to our social and intellectual health, to our decision making, and even literally to our safety.
You may be surprised to find out that our generation actually isn't the leader in email expertise. With the rise of rapid communication through texting and social media, it's super easy to not think twice about important emailing rules and nuances.
The Internet has cracked down on kleptomnesia and intentional plagiarism. Now, online tools can instantly crawl through millions of records to see if your writing is authentically yours. Yet the digital era has opened the door for a third kind of plagiarism.
Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.
The public has lost patience with elected representatives who game the legal rules to avoid disclosure of information to which the public is entitled. We'll soon find out if the judiciary also has lost patience.
As the eminent legal scholar John Henry Wigmore famously expressed, cross examination is "the greatest legal engine ever invented for the discovery of truth." But when it comes to emails or texts, they tend to speak for themselves.
Your email newsletter templates are meticulously crafted, down to the last color and font, for maximum visual appeal. As for what happens between "send" and "receipt" is a technical detail -- something that happens automagically in a swift, direct line from you to your recipients... right?
So I turned my phone to silent, and have never turned it back. My life was calmer, I had less disruptions and distractions in my day, and though I missed the little Samsung ring dance, my happiness index certainly increased.
The content of the email is critical. As with the subject line, personalization plays a key factor. Consumers are overloaded and quick to trash anything that feels canned or generic, but making them feel special will typically result in clicks.
From introductions to pitches and proposals, chances are that your initial impression with someone will often be through this medium. Despite the importance of this system, few really take the time to learn it well in order to get better results.