As the fashion world incorporates environmental and other ethical concerns into brand identity, sustainability is becoming the new normal. In other words, eco-chic is going mainstream.

If I'm going to spend $68 on a sports bra, my money is better spent with a company that authentically embodies the values it promotes.

Imagine walking into your local department store, picking out a shirt and eyeing its tag, which says "This product was made in Rwanda by Consolee."

In 2009, I pledged to wear the same Little Black Dress for 365 days as an exercise in ethical fashion.

Wednesday night was Barney's official relaunch of Edun, the fashion brand Bono and his wife, Ali Hewson, established in 2004 to bring trade to Africa. It felt like more of a rebirth than a relaunch.