With the introduction of Facebook Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically from the brand level to the local level.
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.
Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.
The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
How can Facebook be used to increase your company's profile and drive revenue? While there is no universal cookie-cutter answer for Facebook success, figuring out your company's sweet spot is critical.
Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.
Those milliseconds, when you get another "fan" and feel, momentarily, like something less than a complete failure, are kind of cool. Soo... umm... I dunno... maybe you wouldn't mind going over and clicking "like" on my Facebook page?
With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.
Now with followers and friends, people and businesses can, for the first time, quantify their popularity. This also has meant that all types of content, even down to status updates, are under pressure to generate feedback and forwarding.