Of all the social media platforms, Facebook seems to cause authors the most consternation.
With the introduction of Facebook Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically from the brand level to the local level.
Facebook represents far more to retailers than just a room full of distracted fans. With the right technology and execution it can become a rich source of direct, revenue-generating connections.
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.
Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.
The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.
Wednesday is the worst day of the week to advertise on Facebook, while Saturday and Sunday are the best, according to a new report analyzing user acti...
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
Talk about sibling rivalry. Google recently acquired Wildfire Interactive Inc., an advertising startup that specializes in working with social netw...
If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer!
What I'm going to talk about, largely, is segmenting information out because that's the only and best way to capture some additional people to your message, and perhaps also fans to your Fan Page.
In advertising, a great catch phrase can make or break a product.
How can Facebook be used to increase your company's profile and drive revenue? While there is no universal cookie-cutter answer for Facebook success, figuring out your company's sweet spot is critical.
Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.
NEW YORK -- The next time you think about complaining about the information overload on Facebook, consider this: It could be much, much noisier. F...
Those milliseconds, when you get another "fan" and feel, momentarily, like something less than a complete failure, are kind of cool. Soo... umm... I dunno... maybe you wouldn't mind going over and clicking "like" on my Facebook page?
With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.
In May, Consumer Reports announced that 7.5 million kids age 12 and younger are on Facebook. The magazine called this “troubling news,” in no smal...
Now with followers and friends, people and businesses can, for the first time, quantify their popularity. This also has meant that all types of content, even down to status updates, are under pressure to generate feedback and forwarding.
The question being posed in marketing circles is how to target campaigns toward fans in their own languages and communities. For instance, how many Facebook Pages do you build per brand?
