The past few years of upheaval in how people grow, cook, think about, and eat food has left no corner of the supermarket untouched. Even bread, that most ancient, simple, beloved staple of diets around the world, has been the subject of both crisis and passionate revitalization. But behind every machine-sliced sandwich bread or carefully crafted artisan loaf is a simple question of language.
I strongly support the FDA's proposal to revise the serving size for certain foods and beverages to reflect the way Americans eat today. Labels that list the nutrition information for outdated serving sizes may be deceptive to consumers, and I commend FDA for its recognition of the need to revise the RACCs for specific foods.
Improving food labels, as planned by the USFDA and much in the news over the past week or so, is a welcome thing. But I do think we have cause to wonder if all the fanfare and media hype are really warranted. When all is said and done, what improvements are in the works, and how much will they really matter?