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Ftc Guidelines

Consumer Review Credibility, Brand Marketing and Social Media

Jeremy Harris Lipschultz | Posted 03.25.2014 | Media
Jeremy Harris Lipschultz

Amazon and other sites have shown that shoppers consider product reviews an accurate way to gauge consumer experiences, and a site known for independe...

Kids and Moms and Tech Part I: The Reverse Titanic Syndrome

Robin Raskin | Posted 12.28.2012 | Technology
Robin Raskin

Each year at the International CES we host a series of exhibits and conferences that look at the other 70 percent (moms and kids) and how they use gear and gadgets differently than most of the engineers who create them.

The World's Best Functional Food?

Dr. Jeffrey H. Toney | Posted 08.05.2011 | Healthy Living
Dr. Jeffrey H. Toney

Attaching scientific and medical claims on food products seems to be more and more appealing to an aging population, often accepting the supposed added benefits with blind faith.

Jason Linkins

FTC Official: "We Are Not Going To Be Patrolling The Blogosphere | Jason Linkins | Posted 05.25.2011 | Media

As you may have heard, twenty-first century advertisers have long been trying to persuade us to buy their products. But until very recently, they wer...

Do Book Bloggers Make a Difference?

Beth Kephart | Posted 05.25.2011 | Books
Beth Kephart

Let's stop asking if book bloggers can make a difference. Let's start figuring out how they can operate -- with integrity and commitment, without fear of being fined -- in the coming era of new FTC guidelines.