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Furious Minds

(VIDEO) TV Upfront Was "Underwhelming," a Beet Commentary

Andy Plesser | Posted 08.04.2014 | Media
Andy Plesser

The 2014 Upfront were "slightly underwhelming" says Furious Minds' CEO and Founder Ashley J. Swartz. "The numbers weren't so great." Although televi...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz

Andy Plesser | Posted 07.29.2014 | Technology
Andy Plesser

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashle...

'Addressability Won't Grow TV Pie': Nielsen's Hohman

Andy Plesser | Posted 04.27.2014 | Technology
Andy Plesser

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. ...

Digital Full Episodes A Draw in Upfront, NBCU's Naylor Says

Andy Plesser | Posted 10.13.2013 | Media
Andy Plesser

The biggest draw in digital video during the upfronts was for content in full-episode players, says Peter Naylor, EVP Digital Media Sales at NBC Univ...