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Replayin' With D-Wade: We Talk High School Basketball, Football, Marching Band and Why LeBron Would Be a Better Prom Date Than Bosh (VIDEO)

Erica Boeke | Posted 05.25.2011 | Sports
Erica Boeke

Dwyane Wade coached a match for Gatorade's REPLAY on Chicago's south side -- where Wade himself grew up. So here, my Q&A with Dwyane Wade.

Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

DailyFinance | AIMEE PICCHI | Posted 05.25.2011 | Business

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...

Jason Kay Sentenced To Probation In Tiger Woods Gatorade Bottle Case

AP | Posted 05.25.2011 | Denver

DENVER — A Colorado man who replaced labels on dozens of Gatorade bottles with an image of Tiger Woods and his wife and the word "unfaithful" ha...

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

Corn Syrup Sales Sour As Americans Try To Eat Healthier

AP | DAVID MERCER | Posted 05.25.2011 | Food

CHAMPAIGN, Ill. — Fans of natural foods have tried for years to push the ubiquitous sweetener high fructose corn syrup off Americans' dinner tab...

Tiger Woods Gatorade Bottle Trial Could End Friday

AP | Posted 05.25.2011 | Denver


Sneak Preview: Gatorade Super Bowl Ad "Journey"

Erica Boeke | Posted 02.06.2010 | Sports
Erica Boeke

Had enough of talk of Tim Tebow's Super Bowl ad? Check out a preview of Gatorade's new Super Bowl ad airing tomorrow. WARNING: It's goose-bump inducing.

Gonna Make You Sweat: The Aftermath of My Sweaty Workout Session With D'Brickashaw Ferguson

Erica Boeke | Posted 05.25.2011 | Sports
Erica Boeke

Gatorade challenged me to go head to head with 6'6" 310-pound offensive lineman D'Brickashaw Ferguson. Would his finely tuned body stand any chance against my wit and perseverance?

Getting Sweaty with Jets Offensive Tackle D'Brickashaw Ferguson

Erica Boeke | Posted 05.25.2011 | Sports
Erica Boeke

Anyone remember my blog about working out at the treadmill and my Lululemon pants fell down? And yes, I was sans underwear (like Venus Williams, perha...

Tiger Woods Gatorade Bottle Fraud Investigation Yields Arrest Of Longmont Man

Posted 05.25.2011 | Denver

An FDA investigation into the source of a series of phony Gatorade bottles featuring golfer Tiger Woods and his estranged wife Elin Nordegren with the...

Gatorade Could Be The Cure For Dying Frogs

New Scientist | Posted 05.25.2011 | Green

The fungus now decimating frog populations around the world does its damage by impairing the animals' ability to absorb electrolytes through their ski...

Gatorade Drops Tiger Woods Drink

AP | Posted 05.25.2011 | Sports

PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

Tiger Woods: My New Year's Resolutions

Jack Hidary | Posted 05.25.2011 | Comedy
Jack Hidary

t's clear from his resolutions that Tiger Woods is moving from the denial phase to the change phase of this life-altering moment.

Tiger Woods Gatorade Bottle Suspect Appears In Court

AP | Posted 05.25.2011 | Denver

DENVER — A man accused of replacing labels on dozens of Gatorade bottles in Colorado with ones that pictured Tiger Woods and the word "unfaithful" i...

Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 05.25.2011 | Sports
Jeremiah Reynolds

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011 | Sports

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

Study: This Post Will Make You Smarter

Rob Fishman | Posted 05.25.2011 | Media
Rob Fishman

A friend has fallen victim to the dreaded and dubious studies that are widely disseminated by such organizations as CNN, MSNBC and Fox News.

Q and A with Serena Williams -- Serena Meets Her Match

Erica Boeke | Posted 05.25.2011 | Entertainment
Erica Boeke

Williams: No seriously, I am terrible at basketball. Track is kind of a no-brainer, but yeah, anything other than tennis, I'm not good at it.

Acrobatic Ball Girl: Great Catch (VIDEO)

Huffington Post | Posted 05.25.2011 | Home

While it may actually be viral marketing for Gatorade this now infamous "ball girl catch" video gained almost 800,000 hits on YouTube in less than tw...

Eli Manning Shows Off Marketing Muscle In New Gatorade Ad

New York Post/YouTube | Holly M. Sanders | Posted 05.25.2011 | Business

Madison Avenue is cashing in on New York Giants quarterback and Super Bowl MVP Eli Manning. Gatorade is airing a new spot highlighting how Manning he...

Gatorade Inventor Dies At 80

AP | Ron Word | Posted 05.25.2011 | Business

Dr. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tues...

Woods To Unveil 'Gatorade Tiger' In 2008

AP | Doug Ferguson | Posted 05.25.2011 | Business

Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts ...