Business owners stand to enjoy many benefits from Google My Business, with the main benefit being easier, more convenient business information integration in Google search results. Because the service helps companies appear more often in Google search results, participation provides a competitive advantage.
You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship. You have no clue that our SEO team has been humiliated, humbled and put through hell.