Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.
From working extensively on both sides of the fence I have put together the following eight tips to help make the process a lot smoother and to give the client insight into how they can contribute to a successful outcome.
J. Abbott Miller, a partner in the international design consultancy, Pentagram, specializes in exhibit, interactive and identity design. He has also designed numerous books for world-class cultural institutions.
When the Letter Exchange, an organization of lettering artists and 26, an organization of creative writers decided to collaborate to on a project to celebrate their respective birth dates, it was destined to be a purely experimental undertaking.
Simply writing out a math equation on a piece of paper won't make you profitable. Writing down a salary of $90K in this equation will not make it come true. But this is a handy little way to think through what you're charging, how many hours you're working, and if you're not profitable-- why.
Magritte's paintings, while traditional in technique (often oil on canvas), are innovative and witty in concept. Doubling, fragmentation, displacement, and irrational juxtapositions are his favored strategies.