Corporate ethics is booming. Every major company has its own Corporate Social Responsibility program. CSR consulting is big business, and more and more companies are following suit. But is social responsibility also economically sustainable?
The problem with organizations that adopt a bottom line orientation toward sustainability is that they only do those things that are visible and have a quick financial payoff. They spread a veneer over the organization, but they do not change its essential nature.
While adults know there is no Santa Claus, they are less knowledgeable about the difference between green practices and green washing -- the act of saying something is green, instead of it actually being green.
We need to reclaim the valuable ad space within ourselves that BP has so smugly painted green and yellow. We need to challenge our notions that everything in this world is inexhaustible and put here solely for human use.