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Greenwashing

Earth Day™ -- Tastes Great, Less Filling

Erich Pica | Posted 05.25.2011 | Home
Erich Pica

On Earth Day, President Obama asked us to remember Senator Gaylord Nelson, the founder of Earth Day. But as Nelson himself admitted, he wasn't the on...

Green Chemistry: Innovation or GreenWashing?

Andy Igrejas | Posted 05.25.2011 | Green
Andy Igrejas

Unless our new policy demands that new chemicals demonstrate safety, I fear they may wind up being as toxic as the older ones. We need to make sure that the pending Safe Chemicals Act sets strong standards.

Has Earth Day Become Corporate Greenwash Day?

Rebecca Tarbotton | Posted 05.25.2011 | Green
Rebecca Tarbotton

2010-04-22-greenwash.jpg

Earth Day 2010: Celebration vs. Cynicism

Leslie Hatfield | Posted 05.25.2011 | Green
Leslie Hatfield

Originally published on The Green Fork. It's hard to believe it's been two years since we launched The Green Fork but there it is, 473 blog posts l...

Earth Day 2010: Greenwashed 'Earth Day' Gimmicks

Green Design Will Save the World | Posted 05.25.2011 | Green

Are you tired of simplistic eco slogans and soundbites yet? This may come as a bit of a shock -- but I'm really starting to hate Earth Day. You may th...

The Perils of 'Green Watching'

Wood Turner | Posted 05.25.2011 | Green
Wood Turner

This Earth Day, I think it's important to ask: At what point does "Green Watching" become a form of greenwashing?

"Humanewashing" Industrial Agribusiness

Wayne Pacelle | Posted 05.25.2011 | Food
Wayne Pacelle

Contrary to the Rose Acre's cheerful claims, our investigator found birds with broken bones and untreated, prolapsed uteruses; mummified corpses in cages with live hens; and abandoned hens who had fallen into manure pits.

Sustainability Holism Vs. Green Tokenism

Gregory Unruh | Posted 05.25.2011 | Business
Gregory Unruh

Can "green" and "non-green" brands coexist in the same portfolio? How much can the portfolio sustain? It looks like a lot. Toyota can sell the Prius and Tundra. Pepsi sells Sun Chips and 7-Up.

Expect No Less Than Explosive Change From Social Enterprises

Rachael Chong | Posted 05.25.2011 | Impact
Rachael Chong

Scott Schwaitzberg and I attended Investors' Circle Spring Fair this past April. I was selected to pitch Catchafire at the event, and Scott joined me ...

The Onion: funny video spoof of Greenwashing.

Waylon Lewis | Posted 05.25.2011 | Green
Waylon Lewis

A Satirical video re: Greenwashing via The Onion. So inspiring--none of these new recipes via Taco Bell use ingredients taken from poor Mother Nature...

Jason Linkins

Bottled Water Industry Combats Anti-Green Perceptions With Pretend Journalism (VIDEO)

HuffingtonPost.com | Jason Linkins | Posted 05.25.2011 | Green

The bottled water industry, fighting back against accusations that they are a significant contributor to environmental degradation, has released this magical video of glorious greenwashing.

Eco Etiquette: Do You Have Green Fatigue?

Jennifer Grayson | Posted 05.25.2011 | Green
Jennifer Grayson

Send all your eco-inquiries to Jennifer Grayson at eco.etiquette@gmail.com. Questions may be edited for length and clarity. It seems like all you hea...

Greenwashing? Planet 100's Top 5 Eco Contradictions (VIDEO)

Posted 05.25.2011 | Green

On this week's Planet 100, Sarah Backhouse takes on eco-contradictions -- examples of when companies or people make efforts to "green" unsustainable p...

EPA's Most Wanted Environmental Criminals (VIDEO)

Huffington Post | Posted 05.25.2011 | Green

In this episode of ViroPOP's show ZapRoot, we get an inside look into the some of the environment's most notorious evil doers from the EPA's most want...

Greenwashing Politiku

Susanna Speier | Posted 05.25.2011 | Green
Susanna Speier

Once you witness genuine sustainable retrofits, it's hard to go back. The entire world around you is suddenly washed in green, year round. Also makes for great Politiku!

FedEx Office Greenwashing

Alexandra Paul | Posted 05.25.2011 | Los Angeles
Alexandra Paul

Not only does the one place that deals in more paper than any other within a 10 mile radius not recycle, they pretend they do by having containers that say "recycle."

Greenwashing: Alice in Wonderland and Organix Shampoo

Mindy Pennybacker | Posted 05.25.2011 | Green
Mindy Pennybacker

Greenwashing is not only a rip-off if you pay more for a product based on green claims, but it can be dangerous by lulling us into using products carrying precisely the kinds of ingredients we are seeking to avoid.

Products With Purpose Will Change the World

Jeff Rosenthal | Posted 05.25.2011 | Impact
Jeff Rosenthal

Why not take positive steps to champion nonprofit and benevolent businesses? This is the birth of a new world, where your dollars can act as catalysts to accomplish the change that we want to see in the world.

Saving Our Rainforests: Just a Sip Away?

Waylon Lewis | Posted 05.25.2011 | Green
Waylon Lewis

When Coke buys Odwalla or Pepsi buys Naked Juice, The Man dumbs the product down. It's no longer quite so high-quality, quite so green -- because The Man is about the bottom lines, not triple bottom lines.

Why "Recyclable" is the Greenwashing-est Word Around

planetgreen.discovery.com | Posted 05.25.2011 | Green

Recycling is great, and the people who make it happens from recycling companies to the end users of recycled materials should get points for being gre...

Top 10 Greenwashing Campaigns of 2009

The Dirt on Green | Posted 05.25.2011 | Green

This one deserves to be on the list for that picture alone. Maybe cooking the earth is the wrong message for a product that purports to be green. The ...

Nation's Top Polluters: We're Green Too!

Tom McNichol | Posted 05.25.2011 | Green
Tom McNichol

Don't expect any of these companies to admit they have a poor environmental record. In fact, to hear the top polluters tell it, they're as green as Al Gore.

Team Earth Campaign Brings Together Harrison Ford, the President of Guyana, CEOs, and a Life-Size Origami Forest

ThienVinh Nguyen | Posted 05.25.2011 | Green
ThienVinh Nguyen

As a "global sustainability movement" that'll include just about everyone - from educators to scientists to businesses to non-profits and little kids - Team Earth's first campaign centers on tackling deforestation.

One Stop Shopping for Greening Your Home: Green Depot Has It All

Marissa Bronfman | Posted 05.25.2011 | Green
Marissa Bronfman

Find out how Sarah Beatty, a determined new green business woman, has earned Green Depot's moniker as America's leading one-stop shop for building solutions.

Blue Crystal Iceberg Lodge in Dubai - A Sustainable Hotel?!?

inhabitat.com | Posted 05.25.2011 | Green

Now Dubai is poised to get its first year-round ice lodge, Blue Crystal. And considering the amount of energy needed to keep a man made iceberg under ...