Two thirds of all of the websites in the world use OpenSSL, this vulnerability would enable hackers (or anyone else for that matter) to exploit the cryptographic library and use that as a way of stealing information trough the SSL/TLS gateways.
I'm sure you've heard the news about Heartbleed by now (unless you're in vacation wonderland and have taken a tech break). This is a serious vulnerability in the core of the Internet and is something we all should be concerned about.
Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social media's security issues and how employees' own social presence can add to the company's security issues.