James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall
Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.
Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.
Doon Baqi | Posted 04.04.2012
Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.
Posted 04.03.2012
Is 007 switching from martinis to beer? According to a report in Ad Age, James Bond (Daniel Craig) will be sipping Heineken in at least one scene ...
The Huffington Post | Harry Bradford | Posted 03.15.2012
While St. Patrick's Day may have Irish origins, most of those dressed in green this Saturday will likely be choosing brews made in America. Guinnes...
Jerry Zezima | Posted 03.19.2012
Even though I was recently edged out by Hollywood hunk Bradley Cooper as People magazine's Sexiest Man Alive, I am proud to say that, for a guy with an AARP card, I still have a boyish figure.
Kitchen Daily | Posted 12.19.2011
Ever wish you could store your beer at the perfect temperature -- 37.4 degrees fahrenheit, to be exact -- in the comfort of your own home? With the Kr...
AP | Posted 12.02.2011
AMSTERDAM -- Dutch brewer Heineken NV says it has purchased Galaxy Pub Estate, owner of 918 pubs in Britain, from Royal Bank of Scotland PLC for 412 m...
AP | TOBY STERLING | Posted 12.20.2011
AMSTERDAM — One of the Netherlands' best-known gangsters went to court Thursday to stop the release of a film about the 1983 kidnapping and rans...
The Huffington Post | Harry Bradford | Posted 11.29.2011
Of all companies in the world, it's Google that most often holds the enviable title of dream employer. Based on the opinions of 160,000 job seeker...
Andrew Hickey | Posted 05.25.2011
Adam Dub | Posted 05.25.2011
I'm about three drinks in when the towering Maria Sharapova, dressed like an America Gladiator from outer space, bedazzled silver headband and all, takes the court.
Mark Blankenship | Posted 05.25.2011
Have you seen this new Heineken commercial, "Let a Stranger Drive You Home?" Last week, it shot Biz Markie's 1990 hit "Just a Friend" onto the iTunes bestsellers list.
Modiba | Posted 05.25.2011
With this hypnotic conflux of artists, the Heineken TransAtlantic Festival is creating a one-of-a kind musical experience, and using music to both reflect and shape the diversity of cultures.
Susan Harrow | Posted 04.10.2012