As Coachella's exclusive beer sponsor, Heineken has the responsibility of serving the festival's 80,000-plus daily attendees cold beer in the middle o...
We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. Let's look at some top macro- and company-level stories.
Beer: It does the body good, at least according to Heineken's chief commercial officer, who went on CNBC and offered his expert advice on the health b...
While wine almost inevitably ends up in a glass before reaching your lips, how would you feel about drinking your beer from a bottle that more closely resembles a single-serving milk carton in its shape and size?
Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.
Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.
Even though I was recently edged out by Hollywood hunk Bradley Cooper as People magazine's Sexiest Man Alive, I am proud to say that, for a guy with an AARP card, I still have a boyish figure.
Ever wish you could store your beer at the perfect temperature -- 37.4 degrees fahrenheit, to be exact -- in the comfort of your own home? With the Kr...
AMSTERDAM -- Dutch brewer Heineken NV says it has purchased Galaxy Pub Estate, owner of 918 pubs in Britain, from Royal Bank of Scotland PLC for 412 m...
I'm about three drinks in when the towering Maria Sharapova, dressed like an America Gladiator from outer space, bedazzled silver headband and all, takes the court.
Have you seen this new Heineken commercial, "Let a Stranger Drive You Home?" Last week, it shot Biz Markie's 1990 hit "Just a Friend" onto the iTunes bestsellers list.
With this hypnotic conflux of artists, the Heineken TransAtlantic Festival is creating a one-of-a kind musical experience, and using music to both reflect and shape the diversity of cultures.