In a rational model of health care, the consumer must have the ability to distinguish bad products from good, and must have enough information and emotional distance to make purely rational choices about their or their loved ones' health care. There are a number of reasons this simply is not the case.
In most four-year college strategic plans, there is a good-faith statement calling for increasing diversity as an institutional goal. There are good -- even noble -- reasons for doing so. The proof is in the execution. And that's where American colleges and universities have a role to play and much still to learn.