Hispanic Marketing

Free pizza? Si, porfavor. Pizza Patrón, a carry-out pizza chain with headquarters in Dallas, is going to give away free pepperoni pizza pies to custo...

Last week Telemundo premiered the first episode of their web-based telenovela "Mia Mundo". The three-minute long episode features characters driving C...

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.

Latinos are key players in the American economy. But while the present U.S. economy benefits from Hispanics, the future U.S. economy is likely to depe...

With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.

It's not new news that the U.S. Hispanic population represents important sales and marketing opportunities. With Latino purchasing power surpassing $1...

These are the facts - Are you prepared to capture your share of this market as we begin to see the emergence of the authentic Hispanic voice through the companies already taking the lead?

Here are four simple marketing lessons from Bachata's recent success evidenced by a sold-out hysteria at Madison Square Garden.

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

Brands that break through the walls of doubt and connect authentically with the Hispanic consumer will enjoy profitable growth for years to come.

With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today stand out from the pack.

Almost with precise foresight, Valeant Pharmaceutical's vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead...

After working in selling movies to the Latino audience for nearly 10 years, I am no wiser. Latinos straddle two cultures and love going to the movies, much more than any other ethnic group.

I'm a very proud Latina, but the reality is that I don't visit other media outlets that have stuck Latino on the end of their names.

If Hispanics could be of any color, then how do we classify them? Worst yet, Hispanics can be rich or poor, speak Spanish or English, be conservative or liberal. They are not even sure if they want to be called "Hispanic" or "Latino."