Having worked as a film/television producer for 17 years, I'm fascinated, almost feverishly obsessed with the radical changes in the entertainment industry. Confabs like these are to me what Vidcon is to YouTubers.
Marketers today have accepted, for the most part, the fact that U.S.-born, bilingual Hispanics, a.k.a Biculturals, need "special treatment", and that by appealing to their unique nature, they can be more successful in engaging with the fastest growing Hispanic segment.
For years there was what ad agencies called an "ethnic budget" created to cater to all "non-white" people in America. Some marketers are now going as far as to say that Hispanics don't need a special budget, as they are now part of the "Mainstream."
Regardless of Klout or Kred scores, regardless of number of likes or followers, we ALL have the chance to blog, tweet, pin and post our way to a whole new Latino narrative, one where we are respected and viewed as human equals on every level - this election year and beyond.
With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.
Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.
If Hispanics could be of any color, then how do we classify them? Worst yet, Hispanics can be rich or poor, speak Spanish or English, be conservative or liberal. They are not even sure if they want to be called "Hispanic" or "Latino."